IDEAS home Printed from https://ideas.repec.org/a/eee/enepol/v194y2024ics0301421524003549.html
   My bibliography  Save this article

The role of value, belief and norm in shaping intentions to use residential rooftop solar for environment sustainability

Author

Listed:
  • Farm, Mooi Yen
  • Vafaei-Zadeh, Ali
  • Hanifah, Haniruzila
  • Nikbin, Davoud

Abstract

The ongoing climate crisis presents a formidable global challenge, driving the urgent need for both technological advancements and a deeper understanding of the psychological factors that influence sustainable energy practices. Among the various technologies available, solar photovoltaic (PV) systems are pivotal in reducing greenhouse gas emissions. However, the adoption of residential rooftop solar systems, particularly from a psychological perspective, remains underexplored. Hence, this study aims to investigate the influence of personal values, beliefs, and norms on the intention to adopt residential rooftop solar systems. By integrating the Value-Belief-Norm (VBN) framework with Norm Activation Theory (NAT) and the norm internalization process, the research seeks to provide a more nuanced understanding of the environmental and sustainability context. This study employs a non-probability purposive sampling method, collecting 303 valid responses from individuals who do not currently use residential rooftop solar systems, live in landed houses, and are involved in primary household decision-making. Data were analyzed using SmartPLS software. The findings confirm all hypothesized relationships, except for the impact of egoistic values on both the new ecological paradigm and awareness of consequences, as well as the influence of descriptive norms on personal norms. This paper introduces a novel approach by adapting the VBN model to predict the intention to use residential rooftop solar systems through several key modifications: integrating ecological values and openness to change, establishing connections between different values and beliefs (such as altruistic, biospheric, egoistic, openness to change, and ecological values) and awareness of consequences, and incorporating the influence of response efficacy, injunctive social norms, and descriptive norms in positively shaping personal norms.

Suggested Citation

  • Farm, Mooi Yen & Vafaei-Zadeh, Ali & Hanifah, Haniruzila & Nikbin, Davoud, 2024. "The role of value, belief and norm in shaping intentions to use residential rooftop solar for environment sustainability," Energy Policy, Elsevier, vol. 194(C).
    • Handle: RePEc:eee:enepol:v:194:y:2024:i:c:s0301421524003549
    DOI: 10.1016/j.enpol.2024.114334
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0301421524003549
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.enpol.2024.114334?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sergio Enrique Robles-Avila & Md Nazmus Sakib, 2023. "Trust-in-government and social economic norms: assessing the heterogeneity of consumers in the USA and Mexico using the VBN theory," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 19(11), pages 3667-3684, March.
    2. Zahin Ansari & Syed Hameedur Rahman Zaini & Monizah Parwez & Asif Akhtar, 2021. "Effect of socioeconomic differences on COVID-19 preventive behavior among working adults in India," International Journal of Ethics and Systems, Emerald Group Publishing Limited, vol. 37(2), pages 263-280, January.
    3. Kassim Alinda & Sulait Tumwine & Twaha Kigongo Kaawaase, 2024. "Environmental innovations and sustainability practices of manufacturing firms in Uganda," Asia Pacific Journal of Innovation and Entrepreneurship, Emerald Group Publishing Limited, vol. 18(2), pages 102-129, January.
    4. repec:eme:ijoes0:ijoes-08-2020-0136 is not listed on IDEAS
    5. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    6. Arkorful, Vincent Ekow, 2022. "Unravelling electricity theft whistleblowing antecedents using the theory of planned behavior and norm activation model," Energy Policy, Elsevier, vol. 160(C).
    7. Obuobi, Bright & Zhang, Yifeng & Adu-Gyamfi, Gibbson & Nketiah, Emmanuel & Grant, Martin Kobby & Adjei, Mavis & Cudjoe, Dan, 2022. "Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Malik, Syed A. & Ayop, Abdul Rahman, 2020. "Solar energy technology: Knowledge, awareness, and acceptance of B40 households in one district of Malaysia towards government initiatives," Technology in Society, Elsevier, vol. 63(C).
    9. Min, Yohan & Ko, Inhwan, 2023. "Causal effects of place, people, and process on rooftop solar adoption through Bayesian inference," Energy, Elsevier, vol. 285(C).
    10. Shang, Dawei & Wu, Weiwei & Schroeder, Daniel, 2023. "Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    11. Parkins, John R. & Rollins, Curtis & Anders, Sven & Comeau, Louise, 2018. "Predicting intention to adopt solar technology in Canada: The role of knowledge, public engagement, and visibility," Energy Policy, Elsevier, vol. 114(C), pages 114-122.
    12. Chandan Parsad & Shashank Mittal & Raveesh Krishnankutty, 2020. "A study on the factors affecting household solar adoption in Kerala, India," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 69(8), pages 1695-1720, July.
    13. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    14. Ghosh, Amartya & Satya Prasad, V.K., 2024. "Evaluating the influence of environmental factors on household solar PV pro-environmental behavioral intentions: A meta-analysis review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 190(PA).
    15. Wong, Gai-Zhe & Wong, Kok-Hoe & Lau, Teck-Chai & Lee, Jun-Han & Kok, Yin-Hui, 2024. "Study of intention to use renewable energy technology in Malaysia using TAM and TPB," Renewable Energy, Elsevier, vol. 221(C).
    16. Chae, Myoung-Jin & Kim, Yanghee & Roh, Taewoo, 2024. "Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    17. Chauhan, Vikas, 2024. "Understanding users' protective behavior and its suppressor effect on the perceived risk in M-wallet/banking use: An Indian urban-rural comparison," Technological Forecasting and Social Change, Elsevier, vol. 201(C).
    18. Yan, Ran & Ma, Minda & Zhou, Nan & Feng, Wei & Xiang, Xiwang & Mao, Chao, 2023. "Towards COP27: Decarbonization patterns of residential building in China and India," Applied Energy, Elsevier, vol. 352(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jabeen, Gul & Wang, Dong & Ahmad, Munir & Işık, Cem & Pinzón, Stefania & Rehman, Ali & Ongan, Serdar, 2024. "Transitioning to sustainable energy: Multidimensional factors guiding solar power technology adoption," Energy, Elsevier, vol. 312(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sajjad, Aqsa & Zhang, Qingyu & Asmi, Fahad & Anwar, Muhammad Azfar & Bhatia, Meena, 2024. "Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    2. Kirmani, Mohd Danish & Fatah Uddin, S.M. & Sadiq, Muhammad Ahsan & Ahmad, Asad & Haque, Md Asadul, 2023. "Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    3. Lv, Zhe & Zhao, Wenjia & Liu, Yu & Wu, Jie & Hou, Mutian, 2024. "Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    4. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    5. Formolli, M. & Kleiven, T. & Lobaccaro, G., 2023. "Assessing solar energy accessibility at high latitudes: A systematic review of urban spatial domains, metrics, and parameters," Renewable and Sustainable Energy Reviews, Elsevier, vol. 177(C).
    6. Mohammad Ali Yousef Yamin & Omima Abdalla Abass Abdalatif, 2024. "Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    7. Yueqi Mao & Qiang Mei & Peng Jing & Ye Zha & Ying Xue & Jiahui Huang & Danning Shao & Pan Luo, 2022. "Factors Affecting the Parental Intention of Using AVs to Escort Children: An Integrated SEM–Hybrid Choice Model Approach," Sustainability, MDPI, vol. 14(18), pages 1-21, September.
    8. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    9. Nketiah, Emmanuel & Song, Huaming & Obuobi, Bright & Adu-Gyamfi, Gibbson & Adjei, Mavis & Cudjoe, Dan, 2022. "Citizens' willingness to pay for local anaerobic digestion energy: The influence of altruistic value and knowledge," Energy, Elsevier, vol. 260(C).
    10. Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    11. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara & Profumo, Giorgia, 2024. "Which trust layer better counterbalances the risk impact on travel intentions in a crisis scenario?," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    12. Woo, JongRoul & Moon, Sungho & Choi, Hyunhong, 2022. "Economic value and acceptability of advanced solar power systems for multi-unit residential buildings: The case of South Korea," Applied Energy, Elsevier, vol. 324(C).
    13. Rambabu Lavuri & Umair Akram & Zubair Akram, 2023. "RETRACTED: Exploring the sustainable consumption behavior in emerging countries: The role of pro‐environmental self‐identity, attitude, and environmental protection emotion," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5174-5186, December.
    14. Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
    15. Guchhait, Rekha & Bhattacharya, Sandipa & Sarkar, Biswajit & Gunasekaran, Angappa, 2024. "Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    16. Paul Simshauser & Tim Nelson & Joel Gilmore, 2022. "The sunshine state: implications from mass rooftop solar PV take-up rates in Queensland," Working Papers EPRG2219, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    17. Fabian Scheller & Isabel Doser & Emily Schulte & Simon Johanning & Russell McKenna & Thomas Bruckner, 2021. "Stakeholder dynamics in residential solar energy adoption: findings from focus group discussions in Germany," Papers 2104.14240, arXiv.org.
    18. Moon-Hyun Kim & Tae-Hyoung Tommy Gim, 2021. "Spatial Characteristics of the Diffusion of Residential Solar Photovoltaics in Urban Areas: A Case of Seoul, South Korea," IJERPH, MDPI, vol. 18(2), pages 1-16, January.
    19. Nepal, Rabindra & Zhao, Xiaomeng & Liu, Yang & Dong, Kangyin, 2024. "Can green finance strengthen energy resilience? The case of China," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    20. Yanyan Zhang & Tat-Huei Cham & Chuen Khee Pek & Choi-Meng Leong, 2024. "Is face and information availability important in green purchasing among young consumers?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:enepol:v:194:y:2024:i:c:s0301421524003549. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/enpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.