IDEAS home Printed from https://ideas.repec.org/a/taf/tprsxx/v55y2017i23p7058-7072.html
   My bibliography  Save this article

Two-dimensional base warranty design based on a new demand function considering heterogeneous usage rate

Author

Listed:
  • Shuguang He
  • Zhaomin Zhang
  • Guohua Zhang
  • Zhen He

Abstract

Warranties are prevalent in the market. The manufacturer of products sold with warranties often faces a problem of balancing a trade-off between warranty cost and boosted demand by warranties when designing the warranties. For a two-dimensional base warranty with both age limit and usage limit, the heterogeneous usage rate of customers not only has an effect on warranty cost but also differentiates customers’ perceptions on warranty period. For example, the high-usage customers are more concerned about the usage limit of the warranty period, while the low-usage customers are more preferred to a longer age limit. This paper defines an attractiveness index based on the available warranty region to describe the extent of attractiveness of a two-dimensional warranty period to customers with heterogeneous usage rate. Moreover, a demand function based on the attractiveness index is proposed to describe the boosted demand of extending the warranty period. From the perspective of the manufacturer, the optimal two-dimensional base warranty period is designed by maximising the expected profit considering the trade-off. Both numerical examples and a case study are presented to illustrate the application of the proposed method.

Suggested Citation

  • Shuguang He & Zhaomin Zhang & Guohua Zhang & Zhen He, 2017. "Two-dimensional base warranty design based on a new demand function considering heterogeneous usage rate," International Journal of Production Research, Taylor & Francis Journals, vol. 55(23), pages 7058-7072, December.
    • Handle: RePEc:taf:tprsxx:v:55:y:2017:i:23:p:7058-7072
    DOI: 10.1080/00207543.2017.1346837
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00207543.2017.1346837
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00207543.2017.1346837?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Peng, Shizhe & Jiang, Wei & Huang, Wenpo & Luo, Qinglin, 2024. "The impact of gamma usage processes on preventive maintenance policies under two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 242(C).
    2. Mitra, Amitava, 2021. "Warranty parameters for extended two-dimensional warranties incorporating consumer preferences," European Journal of Operational Research, Elsevier, vol. 291(2), pages 525-535.
    3. Ashkan Faramarzi & Stefan Worm & Wolfgang Ulaga, 2024. "Service strategy’s effect on firm performance: A meta-analysis of the servitization literature," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1018-1044, July.
    4. Xiaolin Wang & Wei Xie, 2018. "Two-dimensional warranty: A literature review," Journal of Risk and Reliability, , vol. 232(3), pages 284-307, June.
    5. Anshu Dai & Guanzhou Wei & Zhaomin Zhang & Shuguang He, 2020. "Design of a flexible preventive maintenance strategy for two-dimensional warranted products," Journal of Risk and Reliability, , vol. 234(1), pages 74-87, February.
    6. Dai, Anshu & Wei, Guanzhou & Wang, Dongfan & He, Zhen & He, Shuguang, 2021. "The opportunity study of PM strategy for second-hand products sold with a two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 214(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tprsxx:v:55:y:2017:i:23:p:7058-7072. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TPRS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.