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Trust exploration- and leadership incubation- based opinion dynamics model for social network group decision-making: A quantum theory perspective

Author

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  • Wang, Peng
  • Liu, Peide
  • Li, Yueyuan
  • Teng, Fei
  • Pedrycz, Witold

Abstract

Social network (SN) holds significant sway over the consciousness and behavior of involved individuals, serving as an evolutionary medium for opinion dynamics models. Consensus is a fundamental concept in group decision-making (GDM). How to effectively explore the opinion evolution during the consensus-reaching process through SN is of paramount significance for decision-making science. Therefore, a dual-mechanism containing trust exploration and leadership incubation is developed for modeling opinion dynamics, creating a favorable condition for achieving consensus. First, a novel mechanism for analyzing the completeness of SN is proposed, encompassing a trust propagation process that considers trust discount and stability, as well as a trust aggregation method grounded by quantum theory. Second, a trust screening rule is discussed to retain the valid indirect trust relationships (TRs), and then a leadership incubation mechanism is developed to promote the effective achievement of consensus opinions in group decision-making. Finally, a numerical study is presented to elucidate the superiority and rationality of the proposed methods, and some simulation experiments and comparative analyses demonstrating the effectiveness and advantages of which are covered.

Suggested Citation

  • Wang, Peng & Liu, Peide & Li, Yueyuan & Teng, Fei & Pedrycz, Witold, 2024. "Trust exploration- and leadership incubation- based opinion dynamics model for social network group decision-making: A quantum theory perspective," European Journal of Operational Research, Elsevier, vol. 317(1), pages 156-170.
    • Handle: RePEc:eee:ejores:v:317:y:2024:i:1:p:156-170
    DOI: 10.1016/j.ejor.2024.03.025
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    References listed on IDEAS

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