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Overlapping and communication policies in product development

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  • Lin, Jun
  • Qian, Yanjun
  • Cui, Wentian
  • Miao, Zhanli

Abstract

Shorter product life cycles in many industries impel firms to accelerate the product development process. Overlapping development stages, combined with frequent information exchange, is commonly regarded as a core technique for faster product development. However, overlapping and communication require additional resources and can be costly. We investigate the time-cost tradeoffs involved in concurrent product development to determine the optimal overlapping and communication strategies. The methodology was applied to a refrigerator development process in order to illustrate its utility.

Suggested Citation

  • Lin, Jun & Qian, Yanjun & Cui, Wentian & Miao, Zhanli, 2010. "Overlapping and communication policies in product development," European Journal of Operational Research, Elsevier, vol. 201(3), pages 737-750, March.
    • Handle: RePEc:eee:ejores:v:201:y:2010:i:3:p:737-750
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    References listed on IDEAS

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    1. Lin, Jun & Chai, Kah Hin & Wong, Yoke San & Brombacher, Aarnout C., 2008. "A dynamic model for managing overlapped iterative product development," European Journal of Operational Research, Elsevier, vol. 185(1), pages 378-392, February.
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    Cited by:

    1. Nagesh N. Murthy & Haikady N. Nagaraja & Hossein Rikhtehgar Berenji, 2023. "Managing concurrency in cyclical projects under stochastic task environments: Vaccine development projects during pandemics," Production and Operations Management, Production and Operations Management Society, vol. 32(3), pages 951-971, March.
    2. Lin, Jun & Qian, Yanjun & Cui, Wentian & Goh, Thong Ngee, 2015. "An effective approach for scheduling coupled activities in development projects," European Journal of Operational Research, Elsevier, vol. 243(1), pages 97-108.
    3. Qian, Yanjun & Xie, Min & Goh, Thong Ngee & Lin, Jun, 2010. "Optimal testing strategies in overlapped design process," European Journal of Operational Research, Elsevier, vol. 206(1), pages 131-143, October.

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