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Optimal overlapping and functional interaction in product development

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  • Lin, Jun
  • Chai, Kah Hin
  • Brombacher, Aarnout C.
  • Wong, Yoke San

Abstract

Overlapping of development stages and interaction between different functions are regarded as important strategies for reducing development lead time. However, overlapping typically requires additional costs for rework and functional interaction increases communication time. This paper presents an analytical model to improve project performance by balancing the positive and negative effects of overlapping and functional interaction. We first investigate the progress of downstream development, which is essential to derive the optimal overlapping policies. We find that the downstream progress increases over time when the upstream evolution is fast or linear, but it is indefinite when the upstream evolution is slow. Then, we present optimal overlapping policies taking into account the complexity of downstream progress. The impact of different project properties, such as the dependency between development stages and the opportunity cost of time, on overlapping policies is discussed. Finally, we derive the optimal functional interaction strategy when the optimal overlapping is followed. The methodology is illustrated with a case study at a handset design company.

Suggested Citation

  • Lin, Jun & Chai, Kah Hin & Brombacher, Aarnout C. & Wong, Yoke San, 2009. "Optimal overlapping and functional interaction in product development," European Journal of Operational Research, Elsevier, vol. 196(3), pages 1158-1169, August.
    • Handle: RePEc:eee:ejores:v:196:y:2009:i:3:p:1158-1169
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    References listed on IDEAS

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    Cited by:

    1. Nagesh N. Murthy & Haikady N. Nagaraja & Hossein Rikhtehgar Berenji, 2023. "Managing concurrency in cyclical projects under stochastic task environments: Vaccine development projects during pandemics," Production and Operations Management, Production and Operations Management Society, vol. 32(3), pages 951-971, March.
    2. Lin, Jun & Qian, Yanjun & Cui, Wentian & Goh, Thong Ngee, 2015. "An effective approach for scheduling coupled activities in development projects," European Journal of Operational Research, Elsevier, vol. 243(1), pages 97-108.
    3. Qian, Yanjun & Xie, Min & Goh, Thong Ngee & Lin, Jun, 2010. "Optimal testing strategies in overlapped design process," European Journal of Operational Research, Elsevier, vol. 206(1), pages 131-143, October.
    4. Ozer, Muammer, 2011. "Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions," European Journal of Operational Research, Elsevier, vol. 211(2), pages 359-369, June.
    5. Lin, Jun & Qian, Yanjun & Cui, Wentian & Miao, Zhanli, 2010. "Overlapping and communication policies in product development," European Journal of Operational Research, Elsevier, vol. 201(3), pages 737-750, March.

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