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The use of the SMAA acceptability index in descriptive decision analysis

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  • Durbach, Ian N.

Abstract

This paper proposes and evaluates a descriptive multiattribute choice model based upon the notion of acceptability developed in the stochastic multicriteria acceptability analysis (SMAA) methods. The acceptability index is simply the relative proportion of all possible preference structures that support the selection of a particular alternative, and is related to a model of choice in which attribute evaluations are relatively stable but what is desired changes as if at random. The model is tested using two longitudinal surveys of FMCG markets in Europe. The acceptability index is found to be positively associated with relative purchase frequencies at the individual and aggregate level, inversely related to defection rates, and positively related to changes in relative purchase frequencies over a six-month period.

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  • Durbach, Ian N., 2009. "The use of the SMAA acceptability index in descriptive decision analysis," European Journal of Operational Research, Elsevier, vol. 196(3), pages 1229-1237, August.
    • Handle: RePEc:eee:ejores:v:196:y:2009:i:3:p:1229-1237
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    1. Ciomek, Krzysztof & Kadziński, Miłosz & Tervonen, Tommi, 2017. "Heuristics for selecting pair-wise elicitation questions in multiple criteria choice problems," European Journal of Operational Research, Elsevier, vol. 262(2), pages 693-707.
    2. R. Pelissari & M. C. Oliveira & S. Ben Amor & A. Kandakoglu & A. L. Helleno, 2020. "SMAA methods and their applications: a literature review and future research directions," Annals of Operations Research, Springer, vol. 293(2), pages 433-493, October.
    3. Fan, Zhi-Ping & Liu, Yang & Feng, Bo, 2010. "A method for stochastic multiple criteria decision making based on pairwise comparisons of alternatives with random evaluations," European Journal of Operational Research, Elsevier, vol. 207(2), pages 906-915, December.
    4. Menou, Abdellah & Benallou, Abdelhanine & Lahdelma, Risto & Salminen, Pekka, 2010. "Decision support for centralizing cargo at a Moroccan airport hub using stochastic multicriteria acceptability analysis," European Journal of Operational Research, Elsevier, vol. 204(3), pages 621-629, August.
    5. Ciomek, Krzysztof & Kadziński, Miłosz & Tervonen, Tommi, 2017. "Heuristics for prioritizing pair-wise elicitation questions with additive multi-attribute value models," Omega, Elsevier, vol. 71(C), pages 27-45.
    6. Ciomek, Krzysztof & Ferretti, Valentina & Kadzinski, Milosz, 2018. "Predictive analytics and disused railways requalification: insights from a Post Factum Analysis perspective," LSE Research Online Documents on Economics 85922, London School of Economics and Political Science, LSE Library.

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