IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v187y2008i2p456-472.html
   My bibliography  Save this article

A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms

Author

Listed:
  • Zhao, Lan
  • Nagurney, Anna

Abstract

No abstract is available for this item.

Suggested Citation

  • Zhao, Lan & Nagurney, Anna, 2008. "A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms," European Journal of Operational Research, Elsevier, vol. 187(2), pages 456-472, June.
    • Handle: RePEc:eee:ejores:v:187:y:2008:i:2:p:456-472
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377-2217(07)00316-5
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    2. Grossman, Sanford J & Stiglitz, Joseph E, 1980. "On the Impossibility of Informationally Efficient Markets," American Economic Review, American Economic Association, vol. 70(3), pages 393-408, June.
    3. David E. Boyce & Hani S. Mahmassani & Anna Nagurney, 2005. "A retrospective on Beckmann, McGuire and Winsten's Studies in the Economics of Transportation," Papers in Regional Science, Wiley Blackwell, vol. 84(1), pages 85-103, March.
    4. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    5. Bibek Banerjee & Subir Bandyopadhyay, 2003. "Advertising Competition Under Consumer Inertia," Marketing Science, INFORMS, vol. 22(1), pages 131-144, January.
    6. Stella Dafermos & Anna Nagurney, 1989. "Supply and Demand Equilibration Algorithms for a Class of Market Equilibrium Problems," Transportation Science, INFORMS, vol. 23(2), pages 118-124, May.
    7. David J. Reibstein & Dick R. Wittink, 2005. "Competitive Responsiveness," Marketing Science, INFORMS, vol. 24(1), pages 8-11.
    8. Young-Hoon Park & Peter S. Fader, 2004. "Modeling Browsing Behavior at Multiple Websites," Marketing Science, INFORMS, vol. 23(3), pages 280-303, May.
    9. Stella Dafermos & Anna Nagurney, 1984. "Sensitivity Analysis for the General Spatial Economic Equilibrium Problem," Operations Research, INFORMS, vol. 32(5), pages 1069-1086, October.
    10. Lan Zhao & Anna Nagurney, 2005. "A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes," Netnomics, Springer, vol. 7(2), pages 97-114, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bhatnagar, Amit & Papatla, Purushottam, 2016. "Increasing online sales by facilitating spillover shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 58-69.
    2. Bigi, Giancarlo & Castellani, Marco & Pappalardo, Massimo & Passacantando, Mauro, 2013. "Existence and solution methods for equilibria," European Journal of Operational Research, Elsevier, vol. 227(1), pages 1-11.
    3. Yamada, Tadashi & Imai, Koji & Nakamura, Takamasa & Taniguchi, Eiichi, 2011. "A supply chain-transport supernetwork equilibrium model with the behaviour of freight carriers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 887-907.
    4. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.
    5. Massimo Pappalardo & Giandomenico Mastroeni & Mauro Passacantando, 2016. "Merit functions: a bridge between optimization and equilibria," Annals of Operations Research, Springer, vol. 240(1), pages 271-299, May.
    6. Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
    7. Hamdouch, Younes & Ghoudi, Kilani, 2020. "A Supply Chain Equilibrium Model with General Price-Dependent Demand," Operations Research Perspectives, Elsevier, vol. 7(C).
    8. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
    9. Giancarlo Bigi & Mauro Passacantando, 2015. "Descent and Penalization Techniques for Equilibrium Problems with Nonlinear Constraints," Journal of Optimization Theory and Applications, Springer, vol. 164(3), pages 804-818, March.
    10. Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2019. "A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns," Operational Research, Springer, vol. 19(3), pages 701-716, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
    2. Steven M. Shugan, 2003. "Editorial: Journal Rankings: Save the Outlets for Your Research," Marketing Science, INFORMS, vol. 22(4), pages 437-441.
    3. Steven M. Shugan, 2004. "Endogeneity in Marketing Decision Models," Marketing Science, INFORMS, vol. 23(1), pages 1-3.
    4. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
    5. Konur, Dinçer & Geunes, Joseph, 2012. "Competitive multi-facility location games with non-identical firms and convex traffic congestion costs," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(1), pages 373-385.
    6. Jie Zhang & Lakshman Krishnamurthi, 2004. "Customizing Promotions in Online Stores," Marketing Science, INFORMS, vol. 23(4), pages 561-578, June.
    7. Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
    8. Steven M. Shugan, 2004. "The Impact of Advancing Technology on Marketing and Academic Research," Marketing Science, INFORMS, vol. 23(4), pages 469-475.
    9. Amy Wenxuan Ding & Shibo Li & Patrali Chatterjee, 2015. "Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation," Information Systems Research, INFORMS, vol. 26(2), pages 339-359, June.
    10. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
    11. Walter C. Labys & Chin-wei Yang, 1991. "Advances in the Spatial Equilibrium Modeling of Mineral and Energy Issues," International Regional Science Review, , vol. 14(1), pages 61-94, April.
    12. Zhiqiang (Eric) Zheng & Peter Fader & Balaji Padmanabhan, 2012. "From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data," Information Systems Research, INFORMS, vol. 23(3-part-1), pages 698-720, September.
    13. Anna Nagurney & David Parkes & Patrizia Daniele, 2007. "The Internet, evolutionary variational inequalities, and the time-dependent Braess paradox," Computational Management Science, Springer, vol. 4(4), pages 355-375, October.
    14. Amit Bhatnagar & Arun Sen & Atish P. Sinha, 2017. "Providing a Window of Opportunity for Converting eStore Visitors," Information Systems Research, INFORMS, vol. 28(1), pages 22-32, March.
    15. Harrison Hong & Terence Lim & Jeremy C. Stein, 2000. "Bad News Travels Slowly: Size, Analyst Coverage, and the Profitability of Momentum Strategies," Journal of Finance, American Finance Association, vol. 55(1), pages 265-295, February.
    16. Oxelheim, Lars & Rafferty, Michael, 2005. "On the static efficiency of secondary bond markets," Journal of Multinational Financial Management, Elsevier, vol. 15(2), pages 117-135, April.
    17. Guillermo A. Calvo, 2008. "Crises in Emerging Markets Economies: A Global Perspective," Central Banking, Analysis, and Economic Policies Book Series, in: Kevin Cowan & Sebastián Edwards & Rodrigo O. Valdés & Norman Loayza (Series Editor) & Klaus Schmidt- (ed.),Current Account and External Financing, edition 1, volume 12, chapter 3, pages 085-115, Central Bank of Chile.
    18. Frankel, Jeffrey A & Schmukler, Sergio L, 2000. "Country Funds and Asymmetric Information," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 5(3), pages 177-195, July.
    19. Fulghieri, Paolo & Lukin, Dmitry, 2001. "Information production, dilution costs, and optimal security design," Journal of Financial Economics, Elsevier, vol. 61(1), pages 3-42, July.
    20. Guillermo Llorente & Jiang Wang, 2020. "Trading and information in futures markets," Journal of Futures Markets, John Wiley & Sons, Ltd., vol. 40(8), pages 1231-1263, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:187:y:2008:i:2:p:456-472. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.