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A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms

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  • Zhao, Lan
  • Nagurney, Anna

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  • Zhao, Lan & Nagurney, Anna, 2008. "A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms," European Journal of Operational Research, Elsevier, vol. 187(2), pages 456-472, June.
    • Handle: RePEc:eee:ejores:v:187:y:2008:i:2:p:456-472
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    1. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    2. David J. Reibstein & Dick R. Wittink, 2005. "Competitive Responsiveness," Marketing Science, INFORMS, vol. 24(1), pages 8-11.
    3. Young-Hoon Park & Peter S. Fader, 2004. "Modeling Browsing Behavior at Multiple Websites," Marketing Science, INFORMS, vol. 23(3), pages 280-303, May.
    4. Grossman, Sanford J & Stiglitz, Joseph E, 1980. "On the Impossibility of Informationally Efficient Markets," American Economic Review, American Economic Association, vol. 70(3), pages 393-408, June.
    5. Stella Dafermos & Anna Nagurney, 1984. "Sensitivity Analysis for the General Spatial Economic Equilibrium Problem," Operations Research, INFORMS, vol. 32(5), pages 1069-1086, October.
    6. Lan Zhao & Anna Nagurney, 2005. "A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes," Netnomics, Springer, vol. 7(2), pages 97-114, August.
    7. David E. Boyce & Hani S. Mahmassani & Anna Nagurney, 2005. "A retrospective on Beckmann, McGuire and Winsten's Studies in the Economics of Transportation," Papers in Regional Science, Wiley Blackwell, vol. 84(1), pages 85-103, March.
    8. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    9. Bibek Banerjee & Subir Bandyopadhyay, 2003. "Advertising Competition Under Consumer Inertia," Marketing Science, INFORMS, vol. 22(1), pages 131-144, January.
    10. Stella Dafermos & Anna Nagurney, 1989. "Supply and Demand Equilibration Algorithms for a Class of Market Equilibrium Problems," Transportation Science, INFORMS, vol. 23(2), pages 118-124, May.
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    Cited by:

    1. Bhatnagar, Amit & Papatla, Purushottam, 2016. "Increasing online sales by facilitating spillover shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 58-69.
    2. Massimo Pappalardo & Giandomenico Mastroeni & Mauro Passacantando, 2016. "Merit functions: a bridge between optimization and equilibria," Annals of Operations Research, Springer, vol. 240(1), pages 271-299, May.
    3. Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
    4. Hamdouch, Younes & Ghoudi, Kilani, 2020. "A Supply Chain Equilibrium Model with General Price-Dependent Demand," Operations Research Perspectives, Elsevier, vol. 7(C).
    5. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
    6. Bigi, Giancarlo & Castellani, Marco & Pappalardo, Massimo & Passacantando, Mauro, 2013. "Existence and solution methods for equilibria," European Journal of Operational Research, Elsevier, vol. 227(1), pages 1-11.
    7. Yamada, Tadashi & Imai, Koji & Nakamura, Takamasa & Taniguchi, Eiichi, 2011. "A supply chain-transport supernetwork equilibrium model with the behaviour of freight carriers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 887-907.
    8. Giancarlo Bigi & Mauro Passacantando, 2015. "Descent and Penalization Techniques for Equilibrium Problems with Nonlinear Constraints," Journal of Optimization Theory and Applications, Springer, vol. 164(3), pages 804-818, March.
    9. Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2019. "A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns," Operational Research, Springer, vol. 19(3), pages 701-716, September.
    10. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.

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