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Scheduling advertisements on a web page to maximize revenue

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  • Kumar, Subodha
  • Jacob, Varghese S.
  • Sriskandarajah, Chelliah

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  • Kumar, Subodha & Jacob, Varghese S. & Sriskandarajah, Chelliah, 2006. "Scheduling advertisements on a web page to maximize revenue," European Journal of Operational Research, Elsevier, vol. 173(3), pages 1067-1089, September.
    • Handle: RePEc:eee:ejores:v:173:y:2006:i:3:p:1067-1089
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    References listed on IDEAS

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    1. ,, 2001. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 17(6), pages 1157-1160, December.
    2. ,, 2001. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 17(5), pages 1025-1031, October.
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    Cited by:

    1. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
    2. Kursad Asdemir & Nanda Kumar & Varghese S. Jacob, 2012. "Pricing Models for Online Advertising: CPM vs. CPC," Information Systems Research, INFORMS, vol. 23(3-part-1), pages 804-822, September.
    3. Marszałkowski, Jakub & Drozdowski, Maciej, 2013. "Optimization of column width in website layout for advertisement fit," European Journal of Operational Research, Elsevier, vol. 226(3), pages 592-601.
    4. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
    5. Yiting Xing & Ling Li & Zhuming Bi & Marzena Wilamowska‐Korsak & Li Zhang, 2013. "Operations Research (OR) in Service Industries: A Comprehensive Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(3), pages 300-353, May.
    6. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
    7. Arshia Kaul & Sugandha Aggarwal & Anshu Gupta & Niraj Dayama & Mohan Krishnamoorthy & P. C. Jha, 2018. "Optimal advertising on a two-dimensional web banner," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 9(1), pages 306-311, February.
    8. Sami Najafi-Asadolahi & Kristin Fridgeirsdottir, 2014. "Cost-per-Click Pricing for Display Advertising," Manufacturing & Service Operations Management, INFORMS, vol. 16(4), pages 482-497, October.
    9. Omar Besbes & Yonatan Gur & Assaf Zeevi, 2016. "Optimization in Online Content Recommendation Services: Beyond Click-Through Rates," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 15-33, February.
    10. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2012. "To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika," Interfaces, INFORMS, vol. 42(5), pages 449-464, October.
    11. Kumar, Subodha & Sethi, Suresh P., 2009. "Dynamic pricing and advertising for web content providers," European Journal of Operational Research, Elsevier, vol. 197(3), pages 924-944, September.
    12. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.
    13. Villamediana, Jenely & Küster, Inés & Vila, Natalia, 2019. "Destination engagement on Facebook: Time and seasonality," Annals of Tourism Research, Elsevier, vol. 79(C).
    14. Dutta, Kaushik & VanderMeer, Debra, 2011. "Cost-based decision-making in middleware virtualization environments," European Journal of Operational Research, Elsevier, vol. 210(2), pages 344-357, April.
    15. Prerna Manik & Anshu Gupta & P. C. Jha & Kannan Govindan, 2016. "A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 33(02), pages 1-41, April.
    16. Subodha Kumar & Xiaowei Mei & Liangfei Qiu & Lai Wei, 2020. "Watching Ads for Free Mobile Data: A Game-Theoretic Analysis of Sponsored Data with Reward Task," Working Papers 20-08, NET Institute.
    17. Dhaoui, Chedia & Webster, Cynthia M., 2021. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 155-175.
    18. Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
    19. Rakesh R. Mallipeddi & Subodha Kumar & Chelliah Sriskandarajah & Yunxia Zhu, 2022. "A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers," Management Science, INFORMS, vol. 68(1), pages 75-104, January.
    20. Zhen Sun & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2017. "Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising," Information Systems Research, INFORMS, vol. 28(3), pages 511-528, September.
    21. John Turner, 2012. "The Planning of Guaranteed Targeted Display Advertising," Operations Research, INFORMS, vol. 60(1), pages 18-33, February.
    22. Deane, Jason & Agarwal, Anurag, 2012. "Scheduling online advertisements to maximize revenue under variable display frequency," Omega, Elsevier, vol. 40(5), pages 562-570.
    23. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.

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