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A fuzzy logic-based decision model to satisfy goals for successful product/service introduction

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  • Shipley, Margaret F.
  • de Korvin, Andre
  • Omer, Khursheed

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  • Shipley, Margaret F. & de Korvin, Andre & Omer, Khursheed, 2001. "A fuzzy logic-based decision model to satisfy goals for successful product/service introduction," European Journal of Operational Research, Elsevier, vol. 135(1), pages 209-219, November.
    • Handle: RePEc:eee:ejores:v:135:y:2001:i:1:p:209-219
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    References listed on IDEAS

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    1. R. E. Bellman & L. A. Zadeh, 1970. "Decision-Making in a Fuzzy Environment," Management Science, INFORMS, vol. 17(4), pages 141-164, December.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
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    Cited by:

    1. Buyukozkan, G.Gulcin & Feyzioglu, Orhan, 2004. "A fuzzy-logic-based decision-making approach for new product development," International Journal of Production Economics, Elsevier, vol. 90(1), pages 27-45, July.
    2. Shipley, Margaret F. & Johnson, Madeline, 2009. "A fuzzy approach for selecting project membership to achieve cognitive style goals," European Journal of Operational Research, Elsevier, vol. 192(3), pages 918-928, February.

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