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Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior

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  • Manrai, Ajay K.

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  • Manrai, Ajay K., 1998. "Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior," European Journal of Operational Research, Elsevier, vol. 111(2), pages 189-192, December.
    • Handle: RePEc:eee:ejores:v:111:y:1998:i:2:p:189-192
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    References listed on IDEAS

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    1. Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
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