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An MCDM model for media selection in the dual consumer/industrial market

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  • Kwak, N. K.
  • Lee, Chang Won
  • Kim, Ji Hee

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  • Kwak, N. K. & Lee, Chang Won & Kim, Ji Hee, 2005. "An MCDM model for media selection in the dual consumer/industrial market," European Journal of Operational Research, Elsevier, vol. 166(1), pages 255-265, October.
    • Handle: RePEc:eee:ejores:v:166:y:2005:i:1:p:255-265
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    References listed on IDEAS

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    1. A. Charnes & W. W. Cooper & D. B. Learner & E. F. Snow, 1968. "Note on an Application of a Goal Programming Model for Media Planning," Management Science, INFORMS, vol. 14(8), pages 431-436, April.
    2. Kendall, JW, 1975. "Hard and soft constraints in linear programming," Omega, Elsevier, vol. 3(6), pages 709-715, December.
    3. Fruchter, Gila E. & Kalish, Shlomo, 1998. "Dynamic promotional budgeting and media allocation," European Journal of Operational Research, Elsevier, vol. 111(1), pages 15-27, November.
    4. A. Charnes & W. W. Cooper & J. K. Devoe & D. B. Learner & W. Reinecke, 1968. "A Goal Programming Model for Media Planning," Management Science, INFORMS, vol. 14(8), pages 423-430, April.
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    2. Wang, Jiang-Jiang & Jing, You-Yin & Zhang, Chun-Fa & Zhao, Jun-Hong, 2009. "Review on multi-criteria decision analysis aid in sustainable energy decision-making," Renewable and Sustainable Energy Reviews, Elsevier, vol. 13(9), pages 2263-2278, December.
    3. Melda Gelibolu Bayrakcı & Ömer Faruk Baykoç, 2023. "An integrated modelling approach for an optimal location of warehouses in the defence industry organisation," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 33(2), pages 35-52.
    4. Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
    5. Muhammad Riaz & Wojciech Sałabun & Hafiz Muhammad Athar Farid & Nawazish Ali & Jarosław Wątróbski, 2020. "A Robust q-Rung Orthopair Fuzzy Information Aggregation Using Einstein Operations with Application to Sustainable Energy Planning Decision Management," Energies, MDPI, vol. 13(9), pages 1-39, May.
    6. Cinzia Colapinto & Raja Jayaraman & Simone Marsiglio, 2017. "Multi-criteria decision analysis with goal programming in engineering, management and social sciences: a state-of-the art review," Annals of Operations Research, Springer, vol. 251(1), pages 7-40, April.
    7. Tsai, Pei-Hsuan & Kao, Ya-Ling & Tang, Jia-Wei, 2023. "Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    8. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    9. Malik, M.M. & Abdallah, S. & Hussain, M., 2016. "Assessing supplier environmental performance: Applying Analytical Hierarchical Process in the United Arab Emirates healthcare chain," Renewable and Sustainable Energy Reviews, Elsevier, vol. 55(C), pages 1313-1321.
    10. R Farzipoor Saen, 2011. "Media selection in the presence of flexible factors and imprecise data," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1695-1703, September.
    11. Tsai, Pei-Hsuan & Chen, Chih-Jou & Hsiao, Wei-Hung & Lin, Chin-Tsai, 2023. "Factors influencing the consumers’ behavioural intention to use online food delivery service: Empirical evidence from Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    12. Bhattacharya, U.K., 2009. "A chance constraints goal programming model for the advertising planning problem," European Journal of Operational Research, Elsevier, vol. 192(2), pages 382-395, January.
    13. Arshia Kaul & Sugandha Aggarwal & Mohan Krishnamoorthy & P. C. Jha, 2018. "Multi-period media planning for multi-products incorporating segment specific and mass media," Annals of Operations Research, Springer, vol. 269(1), pages 317-359, October.

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