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The impact of violations of expected utility theory on choices in the face of multiple risks

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  • Gonzalez Sepulveda, Juan Marcos
  • Van Houtven, George
  • Reed, Shelby D.
  • Webster, Scott
  • Johnson, F. Reed

Abstract

Use of preference information to infer risk tolerance has increased in recent years as a way to inform benefit-risk evaluations in regulatory and medical decision making. However, a framework for the measurement of tolerance for multiple uncertain outcomes has not been formalized when choices do not comply with expected utility theory (EUT). We developed a formal analytic framework for the measurement of preferences through choices under uncertainty with multiple risks. Based on the analytic framework, we find that violations of EUT can lead to interaction effects between uncertain outcomes, not just nonlinearities in the disutility of risks. Our framework also implies that measures of risk tolerance derived from utility, such as maximum-acceptable risk, must consider all relevant risks jointly if their effect on choices is expected to violate EUT. Somewhat reassuringly, however, we find that cross-outcome effects are expected to be negligible when the probabilities of other outcomes approach certainty. Finally, we identify a simple test that can help evaluate whether preferences for one uncertain outcome are affected by other uncertain outcomes.

Suggested Citation

  • Gonzalez Sepulveda, Juan Marcos & Van Houtven, George & Reed, Shelby D. & Webster, Scott & Johnson, F. Reed, 2024. "The impact of violations of expected utility theory on choices in the face of multiple risks," Journal of choice modelling, Elsevier, vol. 53(C).
  • Handle: RePEc:eee:eejocm:v:53:y:2024:i:c:s1755534524000435
    DOI: 10.1016/j.jocm.2024.100511
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    References listed on IDEAS

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    1. Tversky, Amos & Kahneman, Daniel, 1992. "Advances in Prospect Theory: Cumulative Representation of Uncertainty," Journal of Risk and Uncertainty, Springer, vol. 5(4), pages 297-323, October.
    2. Vuong, Quang H, 1989. "Likelihood Ratio Tests for Model Selection and Non-nested Hypotheses," Econometrica, Econometric Society, vol. 57(2), pages 307-333, March.
    3. Robin Cubitt & Chris Starmer & Robert Sugden, 2001. "Discovered preferences and the experimental evidence of violations of expected utility theory," Journal of Economic Methodology, Taylor & Francis Journals, vol. 8(3), pages 385-414.
    4. George Van Houtven & F. Reed Johnson & Vikram Kilambi & A. Brett Hauber, 2011. "Eliciting Benefit–Risk Preferences and Probability-Weighted Utility Using Choice-Format Conjoint Analysis," Medical Decision Making, , vol. 31(3), pages 469-480, May.
    5. Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
    6. Michael Clark & Domino Determann & Stavros Petrou & Domenico Moro & Esther Bekker-Grob, 2014. "Discrete Choice Experiments in Health Economics: A Review of the Literature," PharmacoEconomics, Springer, vol. 32(9), pages 883-902, September.
    7. Juan Marcos Gonzalez & Marco Boeri, 2021. "The Impact of the Risk Functional Form Assumptions on Maximum Acceptable Risk Measures," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 14(6), pages 827-836, November.
    8. Drazen Prelec, 1998. "The Probability Weighting Function," Econometrica, Econometric Society, vol. 66(3), pages 497-528, May.
    9. Angelyn Otteson Fairchild & Shelby D. Reed & Juan Marcos Gonzalez, 2023. "Method for Calculating the Simultaneous Maximum Acceptable Risk Threshold (SMART) from Discrete-Choice Experiment Benefit-Risk Studies," Medical Decision Making, , vol. 43(2), pages 227-238, February.
    10. Juan Marcos Gonzalez & F. Reed Johnson & Bennett Levitan & Rebecca Noel & Holly Peay, 2018. "Symposium Title: Preference Evidence for Regulatory Decisions," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 11(5), pages 467-473, October.
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