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Cultural ecosystem services and economic development: World Heritage and early efforts at tourism in Albania

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  • Seidl, Andrew

Abstract

Albania actively promotes its World Heritage sites and other attributes of its cultural heritage, including local food and beverages, dance, tapestries and even its communist era, in its marketing efforts. Better information about the emergent tourism sector, particularly with regard to Albania׳s abundant potential in nurturing and capturing the value of its cultural ecosystem services, could help the country to better manage toward its economic development objectives. In this paper, results of a survey of international visitors to Mother Theresa International Airport, highlighting their expenditure patterns, activities, their assessment of their visit with a particular focus on natural and cultural tourism are reported. For example, the average additional willingness to pay to travel to Albania under current experiential conditions is €410. On average, respondents were willing to pay an additional €95 to the Albanian government to invest in Albanian natural and cultural ecosystem services. This potentially translates into an estimated €95 million per year to invest in Albania׳s cultural and natural heritage, or €42 million for culture and €53 million for nature. The results point to the very young stage of tourism development and may illuminate strategies to introduce international audiences to Albania through conferences or other business oriented travel.

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  • Seidl, Andrew, 2014. "Cultural ecosystem services and economic development: World Heritage and early efforts at tourism in Albania," Ecosystem Services, Elsevier, vol. 10(C), pages 164-171.
    • Handle: RePEc:eee:ecoser:v:10:y:2014:i:c:p:164-171
    DOI: 10.1016/j.ecoser.2014.08.006
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    3. José Álvarez-García & Claudia Patricia Maldonado-Erazo & María de la Cruz Del Río-Rama & Francisco Javier Castellano-Álvarez, 2019. "Cultural Heritage and Tourism Basis for Regional Development: Mapping of Scientific Coverage," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    4. Vassiliki Vlami & Ioannis P. Kokkoris & Stamatis Zogaris & George Kehayias & Panayotis Dimopoulos, 2020. "Cultural Ecosystem Services in the Natura 2000 Network: Introducing Proxy Indicators and Conflict Risk in Greece," Land, MDPI, vol. 10(1), pages 1-27, December.
    5. Yuewei Wang & Xinyang Wu & Zhizheng Liu & Hang Chen & Yuyan Zhao, 2022. "Spatial Patterns of Tourist Attractions in the Yangtze River Delta Region," Land, MDPI, vol. 11(9), pages 1-22, September.

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