Out of sight, not out of mind: The effect of access to conservation sites on the willingness to pay for protecting endangered species

According to the latest global assessment report on biodiversity and ecosystem services, nature and biodiversity have experienced a global decline, making the development of conservation policies urgent. Herein, we used a contingent valuation survey to estimate the economic value of a reintroduction program for the huemul (Hippocamelus bisulcus), an endangered charismatic species in Chile. Our novel approach exploits changes in the access to the site to disentangle nonuse value from use value. We use parametric and nonparametric models to estimate the willingness to pay for the program. Our findings consistently indicate that the conservation of the huemul is valued more when tourist access is restricted, as opposed to allowing visitors access to reintroduction areas. We also analyze the sensitivity of this main finding to different cut-off points of a certainty scale, showing that the results are robust. We hypothesize that people are willing to pay a “premium” to keep the conservation site “out of sight” from tourist activities. This could also be related to the belief that a reintroduction program would be more effective if access was not allowed. A cost-benefit analysis using the most conservative assumptions suggests that social benefit significantly outperforms cost.