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Advertising, economic development, and global warming

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  • Erickson, Gary M.

Abstract

Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the environment remains a sink, and identifies a sufficient condition for such to be the case. Comparative-static analysis shows that, for sufficiently small values of steady-state anthropogenic greenhouse gas concentration, global surface temperature and advertising in steady state are negative functions of parameters that measure the damaging effects of global warming.

Suggested Citation

  • Erickson, Gary M., 2014. "Advertising, economic development, and global warming," Economic Modelling, Elsevier, vol. 41(C), pages 119-123.
    • Handle: RePEc:eee:ecmode:v:41:y:2014:i:c:p:119-123
    DOI: 10.1016/j.econmod.2014.05.004
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    References listed on IDEAS

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    1. Ameur, Hachmi Ben & Han, Xuyuan & Liu, Zhenya & Peillex, Jonathan, 2022. "When did global warming start? A new baseline for carbon budgeting," Economic Modelling, Elsevier, vol. 116(C).

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