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Falling from media grace: Telling lessons for leaders in modern times

Author

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  • Bishop, Derron G.
  • Gioia, Denny
  • Treviño, Linda Klebe
  • Kreiner, Glen E.

Abstract

Executives and organizations seeking to portray an image of competence and integrity should be careful what they wish for, given the state of modern media. Rather than being a passive conduit for one’s image, today’s media is much more activist and exerts substantial influence over the construction, reconstruction, and destruction of image. In studying the media’s rapid transformation of one such glowing image in the wake of a scandal, we identified three key processes by which the media transforms image. These processes are relevant to a wide range of contexts. Perhaps most intriguing is the discovery that the media can leverage an existing, recessive narrative and convert it into a dominant one. This intriguing finding suggests that the pursuit of a glowing image might inadvertently sow the seeds of future destruction. In the heat of a scandal, executives and organizations are likely to struggle with countering the media’s image-altering processes. Our findings imply a need for more careful, nuanced, and engaged image management both during a scandal and before scandal hits.

Suggested Citation

  • Bishop, Derron G. & Gioia, Denny & Treviño, Linda Klebe & Kreiner, Glen E., 2023. "Falling from media grace: Telling lessons for leaders in modern times," Business Horizons, Elsevier, vol. 66(5), pages 679-690.
    • Handle: RePEc:eee:bushor:v:66:y:2023:i:5:p:679-690
    DOI: 10.1016/j.bushor.2023.02.002
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    References listed on IDEAS

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    1. Yuri Mishina & Emily S. Block & Michael J. Mannor, 2012. "The path dependence of organizational reputation: how social judgment influences assessments of capability and character," Strategic Management Journal, Wiley Blackwell, vol. 33(5), pages 459-477, May.
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