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Enacting entrepreneurial hustle

Author

Listed:
  • Kuratko, Donald F.
  • Devin Burnell,
  • Stevenson, Regan
  • Neubert, Emily
  • Fisher, Greg

Abstract

Success as an entrepreneur requires boldness, creativity, and action in the face of uncertain opportunities and idiosyncratic setbacks. Our recent research elevated and defined the concept of entrepreneurial hustle: an entrepreneur’s urgent, unorthodox actions intended to be useful in addressing immediate challenges and opportunities under conditions of uncertainty. We argue this foundational construct is useful for explaining how successful entrepreneurs behave. Early scholarly research on entrepreneurial hustle has generated meaningful theoretical insights into the concept. In this article, we extend those insights into practical prescriptions for entrepreneurs, corporative innovators, and innovative changemakers, identifying what they might do and how they might use the hustle concept to effectively manage uncertain and ambiguous business scenarios. Furthermore, we examine the potential downsides of hustle and provide practical steps that can be taken to mitigate such risks.

Suggested Citation

  • Kuratko, Donald F. & Devin Burnell, & Stevenson, Regan & Neubert, Emily & Fisher, Greg, 2023. "Enacting entrepreneurial hustle," Business Horizons, Elsevier, vol. 66(2), pages 237-249.
    • Handle: RePEc:eee:bushor:v:66:y:2023:i:2:p:237-249
    DOI: 10.1016/j.bushor.2022.06.007
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    References listed on IDEAS

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    1. Michael H. Morris & Donald F. Kuratko & Minet Schindehutte & April J. Spivack, 2012. "Framing the Entrepreneurial Experience," Entrepreneurship Theory and Practice, , vol. 36(1), pages 11-40, January.
    2. Donald F. Kuratko & Greg Fisher & David B. Audretsch, 2021. "Unraveling the entrepreneurial mindset," Small Business Economics, Springer, vol. 57(4), pages 1681-1691, December.
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    12. Matthew R. Marvel & Marcus T. Wolfe & Donald F. Kuratko & Greg Fisher, 2022. "Examining entrepreneurial experience in relation to pre-launch and post-launch learning activities affecting venture performance," Journal of Small Business Management, Taylor & Francis Journals, vol. 60(4), pages 759-785, July.
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    Cited by:

    1. Michael G. Goldsby & Donald F. Kuratko & David B. Audretsch, 2024. "Site entrepreneurship: desolation to destination," Small Business Economics, Springer, vol. 63(3), pages 971-992, October.
    2. Rigtering, Coen & Niemand, Thomas & Phan, Vinh & Gawke, Jason, 2024. "Intrapreneurs, high performers, or hybrid stars? How individual entrepreneurial orientation affects employee performance," Journal of Business Research, Elsevier, vol. 176(C).
    3. Burnell, Devin & Neubert, Emily & Fisher, Greg & Marvel, Matthew R. & Stevenson, Regan & Kuratko, Donald F., 2024. "Entrepreneurial hustle: Scale development and validation," Journal of Business Venturing, Elsevier, vol. 39(4).

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