IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v64y2021i4p453-464.html
   My bibliography  Save this article

Making use of quantitative content analysis: Insights from academia and business practice

Author

Listed:
  • Brunzel, Johannes

Abstract

This article features a moderated conversation between the author and five leading researchers and practitioners in the field of quantitative content analysis and, more specifically, computer-aided textual analysis (CATA). The interview subjects discuss the factors contributing to CATA’s rise as a research method as well as the benefits and pitfalls of using CATA. The conversation also covers best-practice advice that companies may employ to increase the accuracy of CATA results. These include using different programs or algorithms for the same problem, known as algorithm error.

Suggested Citation

  • Brunzel, Johannes, 2021. "Making use of quantitative content analysis: Insights from academia and business practice," Business Horizons, Elsevier, vol. 64(4), pages 453-464.
    • Handle: RePEc:eee:bushor:v:64:y:2021:i:4:p:453-464
    DOI: 10.1016/j.bushor.2021.02.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681321000124
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.bushor.2021.02.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jing Chen & Elizabeth Demers & Baruch Lev, 2018. "Oh What a Beautiful Morning! Diurnal Influences on Executives and Analysts: Evidence from Conference Calls," Management Science, INFORMS, vol. 64(12), pages 5899-5924, December.
    2. Michalisin, Michael D., 2001. "Validity of annual report assertions about innovativeness: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(3), pages 151-161, September.
    3. Bendle, Neil T. & Wang, Xin (Shane), 2016. "Uncovering the message from the mess of big data," Business Horizons, Elsevier, vol. 59(1), pages 115-124.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mangiò, Federico & Di Domenico, Giandomenico, 2022. "All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity," Business Horizons, Elsevier, vol. 65(6), pages 765-776.
    2. Sinziana-Maria Rindasu & Ioan Dan Topor & Liliana Ionescu-Feleaga, 2023. "The Evolution of Management Accountants' Digital Skills in Industry 4.0: A Qualitative Approach," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 38-48, March.
    3. Saura, Jose Ramon & Ribeiro-Soriano, Domingo & Zegarra Saldaña, Pablo, 2022. "Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era," Journal of Business Research, Elsevier, vol. 142(C), pages 242-254.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Özgür Arslan‐Ayaydin & James Thewissen & Wouter Torsin, 2021. "Disclosure tone management and labor unions," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 48(1-2), pages 102-147, January.
    2. Cegarra-Navarro, Juan-Gabriel & Reverte, Carmelo & Gómez-Melero, Eduardo & Wensley, Anthony K.P., 2016. "Linking social and economic responsibilities with financial performance: The role of innovation," European Management Journal, Elsevier, vol. 34(5), pages 530-539.
    3. Song, Jing & Wang, Rui & Cavusgil, Salih Tamer, 2015. "State ownership and market orientation in China's public firms: An agency theory perspective," International Business Review, Elsevier, vol. 24(4), pages 690-699.
    4. Damane Moeti, 2022. "Topic Classification of Central Bank Monetary Policy Statements: Evidence from Latent Dirichlet Allocation in Lesotho," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 199-227, September.
    5. Gatti, Corrado & Volpe, Loredana & Vagnani, Gianluca, 2015. "Interdependence among productive activities: Implications for exploration and exploitation," Journal of Business Research, Elsevier, vol. 68(3), pages 711-722.
    6. Baginski, Stephen P. & Demers, Elizabeth & Kausar, Asad & Yu, Yingri Julia, 2018. "Linguistic tone and the small trader," Accounting, Organizations and Society, Elsevier, vol. 68, pages 21-37.
    7. Gupta, Shivam & Justy, Théo & Kamboj, Shampy & Kumar, Ajay & Kristoffersen, Eivind, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    8. Jaeger, Nikolai A. & Zacharias, Nicolas A. & Brettel, Malte, 2016. "Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 767-779.
    9. Sun, Xinbo & Zhang, Qingqiang, 2021. "Building digital incentives for digital customer orientation in platform ecosystems," Journal of Business Research, Elsevier, vol. 137(C), pages 555-566.
    10. Ziye Shang & Jian Ming Luo, 2022. "Topic Modeling for Hiking Trail Online Reviews: Analysis of the Mutianyu Great Wall," Sustainability, MDPI, vol. 14(6), pages 1-16, March.
    11. Parhankangas, Annaleena & Renko, Maija, 2017. "Linguistic style and crowdfunding success among social and commercial entrepreneurs," Journal of Business Venturing, Elsevier, vol. 32(2), pages 215-236.
    12. Chiara Carolina Donelli & Ruth Rentschler & Simone Fanelli & Boram Lee, 2023. "Philanthropy patterns in major Australian performing arts organizations," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1367-1396, December.
    13. Meier, Armando N. & Levav, Jonathan & Meier, Stephan, 2020. "Early Release and Recidivism," IZA Discussion Papers 13035, Institute of Labor Economics (IZA).
    14. Saarikko, Ted & Westergren, Ulrika H. & Blomquist, Tomas, 2017. "The Internet of Things: Are you ready for what’s coming?," Business Horizons, Elsevier, vol. 60(5), pages 667-676.
    15. Ronald J. Balvers & John F. Gaski & Bill McDonald, 2016. "Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?," Journal of Business Ethics, Springer, vol. 139(1), pages 29-45, November.
    16. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms? economic performance," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
    17. Michalisin, Michael D. & Karau, Steven J. & Tangpong, Charnchai, 2004. "The effects of performance and team cohesion on attribution: a longitudinal simulation," Journal of Business Research, Elsevier, vol. 57(10), pages 1108-1115, October.
    18. Edeling, Alexander & Srinivasan, Shuba & Hanssens, Dominique M., 2021. "The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 857-876.
    19. Shuyu Zhang & Walter Aerts & Dunli Zhang & Zishan Chen, 2022. "Positive tone and initial coin offering," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(2), pages 2237-2266, June.
    20. Kuang, Yu Flora & Li, Leye & Lu, Louise Yi & Qin, Bo, 2022. "Death is a law: Death of former colleagues and management forecasts," Accounting, Organizations and Society, Elsevier, vol. 102(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:64:y:2021:i:4:p:453-464. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.