All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity
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DOI: 10.1016/j.bushor.2022.07.001
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Cited by:
- Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
- Wang, Yiru & Zamudio, César & Jewell, Robert D., 2023. "The more they know: Using transparent online communication to combat fake online reviews," Business Horizons, Elsevier, vol. 66(6), pages 753-764.
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Keywords
Affiliate marketing; Falsity; Deceptive behaviors; Social media; Influencers;All these keywords.
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