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Women in sales in developing countries: The value of technology for social impact

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  • Crittenden, Victoria L.
  • Crittenden, William F.
  • Ajjan, Haya

Abstract

Technology is an engine for growth with great potential to transform women’s self-efficacy and social capital. This article focuses on women in sales and sheds light on the intersection of technology, self-efficacy, and social capital in developing countries. The use of technology allows women to transform their social and economic lives by changing and reshaping processes that enable opportunities for growth and development—ultimately offering a bridge to close the many gaps in human socioeconomic development in developing countries. To this end, we offer several recommendations for saleswomen and organizations to expand their application of technological capabilities for product orders, market messaging, and training.

Suggested Citation

  • Crittenden, Victoria L. & Crittenden, William F. & Ajjan, Haya, 2020. "Women in sales in developing countries: The value of technology for social impact," Business Horizons, Elsevier, vol. 63(5), pages 619-626.
    • Handle: RePEc:eee:bushor:v:63:y:2020:i:5:p:619-626
    DOI: 10.1016/j.bushor.2020.04.005
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    References listed on IDEAS

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