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Managing innovation dilemmas: The cube solution

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  • Prange, Christiane
  • Schlegelmilch, Bodo B.

Abstract

Innovation has become a universal feature of corporate life. Almost no company can survive without innovation. However, when it comes to developing innovation strategies, managers often are left alone to decide which innovation types to pursue, how to balance them in an overall portfolio, how to allocate resources, and how to implement them. In short, managers face a variety of innovation dilemmas. One of the most pertinent problems is how to distinguish innovation types in a meaningful way. In this article, we introduce the innovation cube, a tool that helps position innovation types in a managerially meaningful way. Once managers know how to relate and compare their innovation types to those of other companies, the cube helps them to better formulate their innovation strategy.

Suggested Citation

  • Prange, Christiane & Schlegelmilch, Bodo B., 2018. "Managing innovation dilemmas: The cube solution," Business Horizons, Elsevier, vol. 61(2), pages 309-322.
    • Handle: RePEc:eee:bushor:v:61:y:2018:i:2:p:309-322
    DOI: 10.1016/j.bushor.2017.11.014
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    References listed on IDEAS

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    3. Utterback, James M & Abernathy, William J, 1975. "A dynamic model of process and product innovation," Omega, Elsevier, vol. 3(6), pages 639-656, December.
    4. Richard Adams & David Tranfield & David Denyer, 2011. "A Taxonomy Of Innovation: Configurations Of Attributes In Healthcare Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 359-392.
    5. Graeme Salaman & John Storey, 2002. "Managers’ Theories About the Process of Innovation," Journal of Management Studies, Wiley Blackwell, vol. 39(2), pages 147-165, March.
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    2. Feldmann Anna, 2021. "The 5 P’s to success in intrapreneurial programs," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 71(1), pages 5-37, March.

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