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Key factors in the triumph of Pokémon GO

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  • Tang, Ailie K.Y.

Abstract

The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market.

Suggested Citation

  • Tang, Ailie K.Y., 2017. "Key factors in the triumph of Pokémon GO," Business Horizons, Elsevier, vol. 60(5), pages 725-728.
    • Handle: RePEc:eee:bushor:v:60:y:2017:i:5:p:725-728
    DOI: 10.1016/j.bushor.2017.05.016
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    References listed on IDEAS

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