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Internet of Things: Convenience vs. privacy and secrecy

Author

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  • Weinberg, Bruce D.
  • Milne, George R.
  • Andonova, Yana G.
  • Hajjat, Fatima M.

Abstract

In this article we introduce the Internet of Things to the broad managerial community and explore one of its central tensions: convenience vs. privacy and secrecy. We clarify the ways in which IoT differs from Web 2.0 and then highlight opportunities, challenges, and managerial guidance. In addition, we explore the prominent issue of privacy and secrecy. Due to substantial increases in amounts of consumer-related data and their accessibility as well as potential tradeoffs in benefits associated with IoT and in properties of humanness associated with the consumer experience, the managerial issue of privacy is elevated to a level never before realized—perhaps on par with, or worthy of inclusion as an element of, the classic marketing mix.

Suggested Citation

  • Weinberg, Bruce D. & Milne, George R. & Andonova, Yana G. & Hajjat, Fatima M., 2015. "Internet of Things: Convenience vs. privacy and secrecy," Business Horizons, Elsevier, vol. 58(6), pages 615-624.
    • Handle: RePEc:eee:bushor:v:58:y:2015:i:6:p:615-624
    DOI: 10.1016/j.bushor.2015.06.005
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    References listed on IDEAS

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    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    Cited by:

    1. Maria Petrescu & Anjala S. Krishen, 2018. "Analyzing the analytics: data privacy concerns," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(2), pages 41-43, June.
    2. Krotov, Vlad, 2017. "The Internet of Things and new business opportunities," Business Horizons, Elsevier, vol. 60(6), pages 831-841.
    3. Oravec, Jo Ann, 2017. "Kill switches, remote deletion, and intelligent agents: Framing everyday household cybersecurity in the internet of things," Technology in Society, Elsevier, vol. 51(C), pages 189-198.
    4. Saarikko, Ted & Westergren, Ulrika H. & Blomquist, Tomas, 2017. "The Internet of Things: Are you ready for what’s coming?," Business Horizons, Elsevier, vol. 60(5), pages 667-676.
    5. Diletta Abbonato, 2024. "Public sentiments on the fourth industrial revolution: An unsolicited public opinion poll from Twitter," Papers 2411.14230, arXiv.org.
    6. Trabucchi, Daniel & Patrucco, Andrea S. & Buganza, Tommaso & Marzi, Giacomo, 2023. "Is transparency the new green? How business model transparency influences digital service adoption," Technovation, Elsevier, vol. 126(C).
    7. Beenish Tariq & Sadaf Taimoor & Hammad Najam & Rob Law & Waseem Hassan & Heesup Han, 2020. "Generating Marketing Outcomes through Internet of Things (IoT) Technologies," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    8. Perez-Vega, Rodrigo & Kaartemo, Valtteri & Lages, Cristiana R. & Borghei Razavi, Niloofar & Männistö, Jaakko, 2021. "Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework," Journal of Business Research, Elsevier, vol. 129(C), pages 902-910.
    9. Le Hoang Son & Sudan Jha & Raghvendra Kumar & Jyotir Moy Chatterjee & Manju Khari, 2019. "Collaborative handshaking approaches between internet of computing and internet of things towards a smart world: a review from 2009–2017," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 70(4), pages 617-634, April.
    10. Sheikh Muhammad Hizam & Waqas Ahmed, 2019. "A Conceptual Paper on SERVQUAL-Framework for Assessing Quality of Internet of Things (IoT) Services," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(5), pages 387-397, August.
    11. Mohammadzadeh, Ali Kamali & Ghafoori, Saeed & Mohammadian, Ayoub & Mohammadkazemi, Reza & Mahbanooei, Bahareh & Ghasemi, Rohollah, 2018. "A Fuzzy Analytic Network Process (FANP) approach for prioritizing internet of things challenges in Iran," Technology in Society, Elsevier, vol. 53(C), pages 124-134.
    12. Lu, Yang & Papagiannidis, Savvas & Alamanos, Eleftherios, 2018. "Internet of Things: A systematic review of the business literature from the user and organisational perspectives," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 285-297.
    13. Lee, So-Eun & Choi, Mideum & Kim, Seongcheol, 2017. "How and what to study about IoT: Research trends and future directions from the perspective of social science," Telecommunications Policy, Elsevier, vol. 41(10), pages 1056-1067.
    14. Swani, Kunal & Milne, George R. & Slepchuk, Alec N., 2021. "Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 137-158.
    15. Rey, Andrea & Panetti, Eva & Maglio, Roberto & Ferretti, Marco, 2021. "Determinants in adopting the Internet of Things in the transport and logistics industry," Journal of Business Research, Elsevier, vol. 131(C), pages 584-590.
    16. Saarikko, Ted & Westergren, Ulrika H. & Blomquist, Tomas, 2020. "Digital transformation: Five recommendations for the digitally conscious firm," Business Horizons, Elsevier, vol. 63(6), pages 825-839.
    17. Sittiporn Pimsakul & Premaratne Samaranayake & Tritos Laosirihongthong, 2021. "Prioritizing Enabling Factors of IoT Adoption for Sustainability in Supply Chain Management," Sustainability, MDPI, vol. 13(22), pages 1-22, November.

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