Going "purple": Can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
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- Ghemawat, Pankaj, 2002. "Competition and Business Strategy in Historical Perspective," Business History Review, Cambridge University Press, vol. 76(1), pages 37-74, April.
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- Murnieks, Charles Y. & Allen, Scot T. & Ferrante, Claudia J., 2011. "Combating the effects of turnover: Military lessons learned from project teams rebuilding Iraq," Business Horizons, Elsevier, vol. 54(5), pages 481-491, September.
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Keywords
Jointness Marketing-Manufacturing interface Cross-functional interface Product development and value creation;Statistics
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