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Bank Marketing Problems And Some Aspects Of Their Management

Author

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  • KATAMADZE DAVIT

    (Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia)

  • ABUSELIDZE GEORGE

    (Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia)

  • KATAMADZE GULIKO

    (Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia)

  • SLOBODIANYK ANNA

    (European University, Skopje, Faculty of Economics)

Abstract

In order to identify existing problems in the realization of Georgian banking products, correct management of the solution and realization of their solutions, it is important to determine what the customer is based on when purchasing the bank product. During the acquisition of bank products, the customer draws attention to their ability to fulfill the obligations, family budget, and solvency. Debt payment schedule, terms, interest rate, etc. In particular, the basis for decision-making on the purchase of a bank product depends on the specifics of the work performed by the consumer's obligations. The commercial banks of our country should take into account the reasons for the decision making and the approaches to the purchase of bank products by consumers during the development of marketing strategies for banking products. Due to the low cost of population in Georgia, the problems of selling bank products were gradually accumulated. The regulations introduced by the National Bank have further fueled the problems of banking products. Especially this was the issue of issuing consumer and deposit loans by commercial banks. From this point of view, banking products are very urgent for our country, the purpose of which is to study the article.

Suggested Citation

  • Katamadze Davit & Abuselidze George & Katamadze Guliko & Slobodianyk Anna, 2019. "Bank Marketing Problems And Some Aspects Of Their Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 120-130.
  • Handle: RePEc:neo:journl:v:16:y:2019:i:2:p:120-130
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    References listed on IDEAS

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    1. Kyriaki Kosmidou & Constantin Zopounidis, 2008. "Measurement of Bank Performance in Greece," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 6(1), pages 79-95.
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    3. Ghemawat, Pankaj, 2002. "Competition and Business Strategy in Historical Perspective," Business History Review, Cambridge University Press, vol. 76(1), pages 37-74, April.
    4. Carlos Pestana Barros & Nicolas Peypoch & Jonathan Williams, 2010. "A note on productivity change in European cooperative banks: the Luenberger indicator approach," International Review of Applied Economics, Taylor & Francis Journals, vol. 24(2), pages 137-147.
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    Cited by:

    1. Davit Katamadze & George Abuselidze & Guliko Katamadze & Anna Slobodianyk, 2021. "Challenges And Prospects Of E-Commerce Management In The Banking Sector," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 19-32.

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    More about this item

    Keywords

    Banking Marketing; Banking Management; Banking Product; Client; Marketing Research of Banking Processes; Banking Technologies;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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