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Buzz marketing for movies

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  • Mohr, Iris

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  • Mohr, Iris, 2007. "Buzz marketing for movies," Business Horizons, Elsevier, vol. 50(5), pages 395-403.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:5:p:395-403
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    References listed on IDEAS

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    1. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
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    Cited by:

    1. Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
    2. Nuttavuthisit, Krittinee, 2010. "If you can't beat them, let them join: The development of strategies to foster consumers' co-creative practices," Business Horizons, Elsevier, vol. 53(3), pages 315-324, May.
    3. Caroline Moraes & Finola Kerrigan & Roisin McCann, 2020. "Positive Shock: A Consumer Ethical Judgement Perspective," Journal of Business Ethics, Springer, vol. 165(4), pages 735-751, September.
    4. SOMESFALEAN Vasilica, 2012. "Children As Target Market," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(2), pages 172-183, August.

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