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Sponsorship relationships as strategic alliances: A life cycle model approach

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  • Urriolagoitia, Lourdes
  • Planellas, Marcel

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  • Urriolagoitia, Lourdes & Planellas, Marcel, 2007. "Sponsorship relationships as strategic alliances: A life cycle model approach," Business Horizons, Elsevier, vol. 50(2), pages 157-166.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:2:p:157-166
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    References listed on IDEAS

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    1. Wolfe, Rosita & Meenaghan, Tony & O'Sullivan, Paul, 2002. "The sports network: insights into the shifting balance of power," Journal of Business Research, Elsevier, vol. 55(7), pages 611-622, July.
    2. Farrelly, Francis & Quester, Pascale G., 2003. "What Drives Renewal of Sponsorship Principal/Agent Relationships?," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 353-360, December.
    3. T. K. Das & Bing‐Sheng Teng, 2002. "The Dynamics of Alliance Conditions in the Alliance Development Process," Journal of Management Studies, Wiley Blackwell, vol. 39(5), pages 725-746, July.
    4. Anoop Madhok & Stephen B. Tallman, 1998. "Resources, Transactions and Rents: Managing Value Through Interfirm Collaborative Relationships," Organization Science, INFORMS, vol. 9(3), pages 326-339, June.
    5. Farrelly, Francis & Quester, Pascale, 2005. "Investigating large-scale sponsorship relationships as co-marketing alliances," Business Horizons, Elsevier, vol. 48(1), pages 55-62.
    6. Robert E., Theodore M., Lynn A., Thomas C. Spekman Forbes, III Isabella MacAvoy, 1998. "Alliance Management: A View from the Past and a Look to the Future," Journal of Management Studies, Wiley Blackwell, vol. 35(6), pages 747-772, November.
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    Cited by:

    1. Yijing Wang & Kaspar-Pascal Holznagel, 2021. "Evolving Cross-Sector Collaboration in the Arts and Culture Sector: From Sponsorship to Partnership," Corporate Reputation Review, Palgrave Macmillan, vol. 24(2), pages 95-104, May.
    2. Lin, Hsin-Chen & Bruning, Patrick F., 2024. "Guidelines for sponsorship signaling within socially complex markets," Business Horizons, Elsevier, vol. 67(1), pages 19-30.
    3. Morgan, Ashlee & Taylor, Tracy & Adair, Daryl, 2020. "Sport event sponsorship management from the sponsee’s perspective," Sport Management Review, Elsevier, vol. 23(5), pages 838-851.

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