IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v42y1999i6p9-18.html
   My bibliography  Save this article

Brand imitation and its effects on innovation, competition, and brand equity

Author

Listed:
  • Wilke, Ricky
  • Zaichkowsky, Judith Lynne

Abstract

No abstract is available for this item.

Suggested Citation

  • Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:6:p:9-18
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(99)80033-0
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ella Ward & Song Yang & Jenni Romaniuk & Virginia Beal, 2020. "Building a unique brand identity: measuring the relative ownership potential of brand identity element types," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 393-407, July.
    2. Trestini, Samuele & Giampietri, Elisa & Szathvary, Serena & Dal Bianco, Andrea, 2018. "Insights on the Alleged Imitation of Prosecco Wine Name: The Case of the German Market," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    3. Zhang, Jie & Zhang, Rachel Q., 2015. "Supply chain structure in a market with deceptive counterfeits," European Journal of Operational Research, Elsevier, vol. 240(1), pages 84-97.
    4. Siham Mourad & Pierre Valette-Florence, 2011. "The Effects Of Counterfeit On Luxury Brand Buying Behavior, In Terms Of Consumption Experience," Post-Print halshs-00660417, HAL.
    5. Swami, Viren & Chamorro-Premuzic, Tomas & Furnham, Adrian, 2009. "Faking it: Personality and individual difference predictors of willingness to buy counterfeit goods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(5), pages 820-825, October.
    6. Staake, Thorsten & Thiesse, Frédéric & Fleisch, Elgar, 2012. "Business strategies in the counterfeit market," Journal of Business Research, Elsevier, vol. 65(5), pages 658-665.
    7. Pueschel, Julia & Chamaret, Cécile & Parguel, Béatrice, 2017. "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries," Journal of Business Research, Elsevier, vol. 77(C), pages 184-194.
    8. Giovanni Mattia, 2013. "Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un?indagine esplorativa sui giovani acquirenti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 83-103.
    9. B Ding & M Stevenson & J.S. Busby, 2017. "The relationship between risk control imperative and perceived causation: the case of product counterfeiting in China," Journal of Risk Research, Taylor & Francis Journals, vol. 20(6), pages 800-826, June.
    10. Nikolaus Thumm & Vincenzo Butticè & Federico Caviggioli & Chiara Franzoni & Giuseppe, Scellato, 2018. "Impact of counterfeiting on the performance of digital technology companies," JRC Working Papers on Digital Economy 2018-03, Joint Research Centre.
    11. Florence Kremer & Viot Catherine & André Le Roux & Ingrid Poncin, 2008. "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français," Post-Print halshs-02530488, HAL.
    12. Butticè, Vincenzo & Caviggioli, Federico & Franzoni, Chiara & Scellato, Giuseppe & Stryszowski, Piotr & Thumm, Nikolaus, 2020. "Counterfeiting in digital technologies: An empirical analysis of the economic performance and innovative activities of affected companies," Research Policy, Elsevier, vol. 49(5).
    13. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: antecedents and effect on intention to purchase [Attitude envers l'achat de contrefaçons : déterminants et effet sur l'intention d'achat]," Post-Print hal-01803846, HAL.
    14. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print hal-01803871, HAL.
    15. Crettez, Bertrand & Hayek, Naila & Zaccour, Georges, 2018. "Brand imitation: A dynamic-game approach," International Journal of Production Economics, Elsevier, vol. 205(C), pages 139-155.
    16. Alberto Pastore, 2014. "No al falso! Un?indagine esplorativa sulle strategie anti-contraffazione delle fashion firms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 81-102.
    17. Miceli, Gaetano Nino & Pieters, Rik, 2010. "Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1121-1128, November.
    18. André Le Roux & Catherine Viot & Florence Kremer & Ingrid Poncin, 2008. "The Consumer and Counterfeit: A Comparison between Belgian and French People [Les consommateurs face a la contrefaçon : une comparaison entre Belges et Français]," Post-Print hal-01803854, HAL.
    19. Xiong Zhang & Xin Zhang & Xuechen Luo & Wei T. Yue, 2022. "The Impact of Revenue Models on Anti-Counterfeiting Measures for Online Intermediaries," Information Systems Frontiers, Springer, vol. 24(6), pages 1905-1928, December.
    20. Yoo, Boonghee & Lee, Seung-Hee, 2012. "Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each," Journal of Business Research, Elsevier, vol. 65(10), pages 1507-1515.
    21. Wilcock, Anne E. & Boys, Kathryn A., 2014. "Reduce product counterfeiting: An integrated approach," Business Horizons, Elsevier, vol. 57(2), pages 279-288.
    22. Selma Kalyoncuoglu & Begum Sahin, 2017. "Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 76-88, August.
    23. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print halshs-02530136, HAL.
    24. André Le Roux & Marinette Thebault & Brigitte Muller & François Bobrie, 2015. "Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon," Post-Print halshs-02530538, HAL.
    25. Yang-Im Lee & Peter R. J. Trim, 2019. "Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 595-613, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dirk Crass & Franz Schwiebacher, 2017. "The importance of trademark protection for product differentiation and innovation," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 44(2), pages 199-220, June.
    2. Po-Hsuan Hsu & Dongmei Li & Qin Li & Siew Hong Teoh & Kevin Tseng, 2022. "Valuation of New Trademarks," Management Science, INFORMS, vol. 68(1), pages 257-279, January.
    3. Roger Feldman & Félix Lobo, 2013. "Competition in prescription drug markets: the roles of trademarks, advertising, and generic names," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 14(4), pages 667-675, August.
    4. Audretsch, David B. & Baumol, William J. & Burke, Andrew E., 2001. "Competition policy in dynamic markets," International Journal of Industrial Organization, Elsevier, vol. 19(5), pages 613-634, April.
    5. Muriel Perrino & Nathalie Rubio, 2005. "What Anti-Dilution Law Should Learn from the Informative View of Advertising," CAE Working Papers 36, Aix-Marseille Université, CERGAM.
    6. Stefan, Ioana & Bengtsson, Lars, 2017. "Unravelling appropriability mechanisms and openness depth effects on firm performance across stages in the innovation process," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 252-260.
    7. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.
    8. Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Leibniz Centre for European Economic Research.
    9. Stefan Bechtold & Catherine Tucker, 2014. "Trademarks, Triggers, and Online Search," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 11(4), pages 718-750, December.
    10. Torres, Fernando, 2007. "Trademark Values in Corporate Restructuring," MPRA Paper 6538, University Library of Munich, Germany.
    11. Fink, Carsten & Helmers, Christian & Ponce, Carlos J., 2018. "Trademark squatters: Theory and evidence from Chile," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 340-371.
    12. Centner, Terence J. & Turner, Steven C. & Bryan, John T., 1989. "Product Differentiation Protection: Developing A Strategy For Multiple Producers Of Regional Specialty Crops," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(2), pages 1-8, September.
    13. Crass, Dirk, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
    14. Herz, Benedikt & Mejer, Malwina, 2019. "Effects of the European Union trademark: Lessons for the harmonization of intellectual property systems," Research Policy, Elsevier, vol. 48(7), pages 1841-1854.
    15. Alessandro Stanziani, 2004. "Wine Reputation and Quality Controls: The Origin of the AOCs in 19th Century France," European Journal of Law and Economics, Springer, vol. 18(2), pages 149-167, September.
    16. Georg von Graevenitz & Stuart J.H. Graham & Amanda Myers, 2020. "The Problem of Earlier Rights: Evidence from the European Trademark System," Working Papers 99, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    17. Georg von Graevenitz, 2013. "Trade mark cluttering--evidence from EU enlargement," Oxford Economic Papers, Oxford University Press, vol. 65(3), pages 721-745, July.
    18. Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
    19. David G. Raboy & Steven N. Wiggins, 1997. "Intangible Capital, Hedonic Pricing, and International Transfer Prices," Public Finance Review, , vol. 25(4), pages 347-365, July.
    20. Emin M. Dinlersoz & Nathan Goldschlag & Amanda Myers & Nikolas Zolas, 2018. "An Anatomy of US Firms Seeking Trademark Registration," NBER Chapters, in: Measuring and Accounting for Innovation in the Twenty-First Century, pages 183-228, National Bureau of Economic Research, Inc.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:42:y:1999:i:6:p:9-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.