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Trademark squatters: Theory and evidence from Chile

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  • Fink, Carsten
  • Helmers, Christian
  • Ponce, Carlos J.

Abstract

We explore the phenomenon of “trademark squatting” – a situation in which someone other than the original brand owner obtains a trademark on a brand. For this purpose, we develop a model that examines the effect of squatting on brand owners’ trademark filing behavior and create an algorithm that identifies squatters empirically in the Chilean trademark register. Our empirical analysis shows that squatting is a systematic and frequent phenomenon and, as predicted by our theory, brand owners that have been exposed to squatting file more trademarks in a broader range of classes after being squatted.

Suggested Citation

  • Fink, Carsten & Helmers, Christian & Ponce, Carlos J., 2018. "Trademark squatters: Theory and evidence from Chile," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 340-371.
    • Handle: RePEc:eee:indorg:v:59:y:2018:i:c:p:340-371
    DOI: 10.1016/j.ijindorg.2018.04.004
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    References listed on IDEAS

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    Cited by:

    1. Carolina Castaldi & Sandro Mendonca, 2021. "Regions and trademarks. Research opportunities and policy insights from leveraging trademarks in regional innovation studies," Papers in Evolutionary Economic Geography (PEEG) 2138, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Dec 2021.
    2. Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2022. "Submarine trademarks," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 818-840, November.
    3. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
    4. Crass, Dirk, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
    5. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).
    6. Alexander Cuntz & Franziska Kaiser, 2020. "Batman forever? The economics of overlapping rights," WIPO Economic Research Working Papers 61, World Intellectual Property Organization - Economics and Statistics Division.

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    More about this item

    Keywords

    Trademark; Squatter; Chile;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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