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Relationship marketing--the emperor in used clothes

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  • Petrof, John V.

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  • Petrof, John V., 1998. "Relationship marketing--the emperor in used clothes," Business Horizons, Elsevier, vol. 41(2), pages 79-82.
    • Handle: RePEc:eee:bushor:v:41:y:1998:i:2:p:79-82
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    References listed on IDEAS

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    1. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
    2. Petrof, John V., 1997. "Relationship marketing: the wheel reinvented?," Business Horizons, Elsevier, vol. 40(6), pages 26-31.
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