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Relationship marketing: the wheel reinvented?

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  • Petrof, John V.

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  • Petrof, John V., 1997. "Relationship marketing: the wheel reinvented?," Business Horizons, Elsevier, vol. 40(6), pages 26-31.
    • Handle: RePEc:eee:bushor:v:40:y:1997:i:6:p:26-31
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    Cited by:

    1. A. E. Ndu Oko & S. E. Kalu, 2014. "Relationship Marketing and Its Impact in Nigeria: Study of the Money Deposit Banking Sector," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(3), pages 152-186.
    2. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
    3. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.
    4. Petrof, John V., 1998. "Relationship marketing--the emperor in used clothes," Business Horizons, Elsevier, vol. 41(2), pages 79-82.

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