Relationship Marketing and Its Impact in Nigeria: Study of the Money Deposit Banking Sector
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- Petrof, John V., 1997. "Relationship marketing: the wheel reinvented?," Business Horizons, Elsevier, vol. 40(6), pages 26-31.
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Management philosophies; internal marketing; customer exploitation; ICT; Interactive marketing; bank density and money deposit banks.;All these keywords.
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