IDEAS home Printed from https://ideas.repec.org/a/eee/aumajo/v26y2018i3p231-238.html
   My bibliography  Save this article

Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism

Author

Listed:
  • Mahardika, Harryadin
  • French, Juliana
  • Sembada, Agung

Abstract

Many have noted the unique response of the Indonesian society to the bombing attacks that happened in Jakarta in January 2016. Whereas other societies have shown a variety of responses ranging from displaying regional solidarity to counter-aggression, Indonesians took to social media with irreverent, consumption-themed messages against the perceived terrorist agenda. We used symbolic interactionism as a lens to frame an analysis of Indonesian social media and news articles following the attacks to investigate the underlying factors influencing the gestation of this unique response. We found the interplay of various Indonesian cultural characteristics were influential in the collective negotiation of identity against the worldview threats of terrorism. This research is thought to be the first to investigate a phenomenon where the idea of consumption itself is used as an instrument of social resilience.

Suggested Citation

  • Mahardika, Harryadin & French, Juliana & Sembada, Agung, 2018. "Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism," Australasian marketing journal, Elsevier, vol. 26(3), pages 231-238.
    • Handle: RePEc:eee:aumajo:v:26:y:2018:i:3:p:231-238
    DOI: 10.1016/j.ausmj.2018.06.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441358217300277
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ausmj.2018.06.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. repec:dau:papers:123456789/13943 is not listed on IDEAS
    2. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    3. Michelle Barnhart & Lisa Peñaloza, 2013. "Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1133-1153.
    4. Kozinets, Robert V, 2002. "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 20-38, June.
    5. Ram Manohar Vikas & Rohit Varman & Russell W. Belk, 2015. "Status, Caste, and Market in a Changing Indian Village," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(3), pages 472-498.
    6. Delphine Dion & Ouidade Sabri & Valérie Guillard, 2014. "Home Sweet Messy Home: Managing Symbolic Pollution," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(3), pages 565-589.
    7. Gülnur Tumbat & Russell W. Belk, 2011. "Marketplace Tensions in Extraordinary Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 42-61.
    8. Daiane Scaraboto & Eileen Fischer, 2013. "Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1234-1257.
    9. Arin, K. Peren & Ciferri, Davide & Spagnolo, Nicola, 2008. "The price of terror: The effects of terrorism on stock market returns and volatility," Economics Letters, Elsevier, vol. 101(3), pages 164-167, December.
    10. Özlem Sandikci & Güliz Ger, 2010. "Veiling in Style: How Does a Stigmatized Practice Become Fashionable?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 15-36, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fernandez, Karen V., 2020. "PROVE it! A practical primer to positioning theoretically," Australasian marketing journal, Elsevier, vol. 28(1), pages 57-64.
    2. Yang, I-Chieh Michelle & French, Juliana Angeline & Lee, Christina & Watabe, Motoki, 2020. "The symbolism of international tourism in national identity," Annals of Tourism Research, Elsevier, vol. 83(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rebecca Scott & Julien Cayla & Bernard Cova, 2017. "Selling Pain to the Saturated Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 22-43.
    2. repec:oup:jconrs:v:49:y:2023:i:5:p:904-925. is not listed on IDEAS
    3. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
    4. Biraghi, Silvia & Gambetti, Rossella & Pace, Stefano, 2018. "Between tribes and markets: The emergence of a liquid consumer-entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 392-402.
    5. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    6. Jahn, Steffen & Cornwell, T. Bettina & Drengner, Jan & Gaus, Hansjoerg, 2018. "Temporary communitas and willingness to return to events," Journal of Business Research, Elsevier, vol. 92(C), pages 329-338.
    7. Husemann, Katharina C. & Eckhardt, Giana M. & Grohs, Reinhard & Saceanu, Raluca E., 2016. "The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences," Journal of Business Research, Elsevier, vol. 69(9), pages 3361-3370.
    8. Chaney, Damien & Goulding, Christina, 2016. "Dress, transformation, and conformity in the heavy rock subculture," Journal of Business Research, Elsevier, vol. 69(1), pages 155-165.
    9. Colleen M. Harmeling & Jordan W. Moffett & Mark J. Arnold & Brad D. Carlson, 2017. "Toward a theory of customer engagement marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 312-335, May.
    10. Skandalis, Alexandros & Byrom, John & Banister, Emma, 2019. "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture," Journal of Business Research, Elsevier, vol. 97(C), pages 43-50.
    11. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    12. Jenna Drenten & Robert L Harrison & Nicholas J Pendarvis, 2023. "More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(1), pages 2-24.
    13. Bernard Cova, 2021. "The new frontier of consumer experiences: escape through pain," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 60-69, June.
    14. Lez Trujillo Torres & Benét DeBerry-Spence, 2019. "Consumer valorization strategies in traumatic extraordinary experiences," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 516-531, May.
    15. Aleksandrina Atanasova, 2021. "Re-examining utopia in contemporary consumption: conceptualization and implications for marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 23-39, June.
    16. Ghaffari, Mahsa & Jafari, Aliakbar & Sandikci, Ozlem, 2019. "The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market," Journal of Business Research, Elsevier, vol. 105(C), pages 434-442.
    17. Ulusoy, Emre, 2016. "Subcultural escapades via music consumption: Identity transformations and extraordinary experiences in Dionysian music subcultures," Journal of Business Research, Elsevier, vol. 69(1), pages 244-254.
    18. Ulusoy, Ebru, 2016. "Experiential responsible consumption," Journal of Business Research, Elsevier, vol. 69(1), pages 284-297.
    19. Söderlund, Magnus & Sagfossen, Sofie, 2017. "The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 219-229.
    20. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
    21. Sandikci, Ozlem & Jafari, Aliakbar & Fischer, Eileen, 2024. "Claiming market ownership: Territorial activism in stigmatized markets," Journal of Business Research, Elsevier, vol. 175(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:aumajo:v:26:y:2018:i:3:p:231-238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/australasian-marketing-journal/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.