Directions in higher education: A marketing perspective
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DOI: 10.1016/j.ausmj.2018.05.009
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References listed on IDEAS
- Holbrook, Morris B., 2018. "A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society," Australasian marketing journal, Elsevier, vol. 26(2), pages 70-78.
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Cited by:
- Di Gregorio, Angelo & Maggioni, Isabella & Mauri, Chiara & Mazzucchelli, Alice, 2019. "Employability skills for future marketing professionals," European Management Journal, Elsevier, vol. 37(3), pages 251-258.
- Fernandez, Karen V., 2019. "Critically reviewing literature: A tutorial for new researchers," Australasian marketing journal, Elsevier, vol. 27(3), pages 187-196.
- Khabyuk, Olexiy, "undated". "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letz," Duesseldorf Working Papers in Applied Management and Economics 50, Duesseldorf University of Applied Sciences.
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Keywords
Higher education; Students-as-partners; Learning environments; Value-in-development; Value-in-delivery; Value-in-consumption;All these keywords.
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