IDEAS home Printed from https://ideas.repec.org/a/eee/aumajo/v21y2013i3p137-146.html
   My bibliography  Save this article

Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions

Author

Listed:
  • Ratten, Vanessa

Abstract

Cloud computing is one of the most important trends in technology innovation but its widespread adoption by individual’s remains unexplored. The main purpose of this paper is to examine behavioural intentions towards cloud computing in an educational setting through the use of social cognitive theory. A survey questionnaire was tested amongst a sample of young consumers to develop an understanding of entrepreneurial inclination, ethical tendencies, technology marketing, computer self-efficacy and outcome expectancy on behavioural intention and learning effectiveness of cloud computing technology. The results indicated that ethical tendencies and technology marketing are indicators of behavioural intention to adopt cloud computing as an educational learning resource. The statistical analysis conducted supports the view that social cognitive theory can help to understand the main internal and external drivers of increasing an individual’s intention to adopt cloud computing as a learning instrument. This paper contributes to the interactive technology, educational and technology marketing literature by integrating social cognitive theory with cloud computing services to highlight the importance of individual’s learning about innovations and adopting them in a higher educational setting.

Suggested Citation

  • Ratten, Vanessa, 2013. "Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions," Australasian marketing journal, Elsevier, vol. 21(3), pages 137-146.
    • Handle: RePEc:eee:aumajo:v:21:y:2013:i:3:p:137-146
    DOI: 10.1016/j.ausmj.2013.02.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441358213000098
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ausmj.2013.02.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lee, Sang M. & Peterson, Suzanne J., 2000. "Culture, entrepreneurial orientation, and global competitiveness," Journal of World Business, Elsevier, vol. 35(4), pages 401-416, January.
    2. Meuter, Matthew L. & Ostrom, Amy L. & Bitner, Mary Jo & Roundtree, Robert, 2003. "The influence of technology anxiety on consumer use and experiences with self-service technologies," Journal of Business Research, Elsevier, vol. 56(11), pages 899-906, November.
    3. Kieran Mathieson, 1991. "Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior," Information Systems Research, INFORMS, vol. 2(3), pages 173-191, September.
    4. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    5. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    6. Rycroft, Robert W., 2006. "Time and technological innovation: Implications for public policy," Technology in Society, Elsevier, vol. 28(3), pages 281-301.
    7. Ned Kock, 2004. "The Psychobiological Model: Towards a New Theory of Computer-Mediated Communication Based on Darwinian Evolution," Organization Science, INFORMS, vol. 15(3), pages 327-348, June.
    8. Mizerski, Richard W, 1982. "An Attribution Explanation of the Disproportionate Influence of Unfavorable Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 301-310, December.
    9. Yuan Li & Yi Liu & Feng Ren, 2007. "Product innovation and process innovation in SOEs: evidence from the Chinese transition," The Journal of Technology Transfer, Springer, vol. 32(1), pages 63-85, April.
    10. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    11. Vanessa Ratten, 2011. "Ethics, entrepreneurship and the adoption of e-book devices," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 10(3), pages 310-325.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alireza Tamjidyamcholo & Sameer Kumar & Ainin Sulaiman & Rahmatollah Gholipour, 2016. "Willingness of members to participate in professional virtual communities," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2515-2534, November.
    2. Anirban Ganguly & Naveen Das & John V. Farr, 2017. "The Role of Marketing Strategies in Successful Disruptive Technologies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-20, June.
    3. Liu, Aiping & Urquía-Grande, Elena & López-Sánchez, Pilar & Rodríguez-López, Ángel, 2022. "How technology paradoxes and self-efficacy affect the resistance of facial recognition technology in online microfinance platforms: Evidence from China," Technology in Society, Elsevier, vol. 70(C).
    4. Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.
    5. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rajak, Manindra & Shaw, Krishnendu, 2021. "An extension of technology acceptance model for mHealth user adoption," Technology in Society, Elsevier, vol. 67(C).
    2. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    3. Venkatesh, Viswanath & Maruping, Likoebe M. & Brown, Susan A., 2006. "Role of time in self-prediction of behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 160-176, July.
    4. Garima Malik & A. Sajeevan Rao, 2019. "Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy," Information Technology & Tourism, Springer, vol. 21(4), pages 461-482, December.
    5. Nistor, Cristian, 2013. "A conceptual model for the use of social media in companies," MPRA Paper 44224, University Library of Munich, Germany.
    6. Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva, 2011. "Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model," FEG Working Paper Series 06/11, Faculty of Economics and Business (University of Granada).
    7. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Mohd Zaini Abd Karim, 2017. "Islamic home financing in Pakistan: a SEM-based approach using modified TPB model," Housing Studies, Taylor & Francis Journals, vol. 32(8), pages 1156-1177, November.
    8. Rasha Allam & Hesham Dinana, 2021. "The Future of TV and Online Video Platforms: A Study on Predictors of Use and Interaction with Content in the Egyptian Evolving Telecomm, Media & Entertainment Industries," SAGE Open, , vol. 11(3), pages 21582440211, August.
    9. Anna Watson & Olufunmilola (Lola) Dada & Owen Wright & Rozenn Perrigot, 2019. "Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture," Entrepreneurship Theory and Practice, , vol. 43(4), pages 751-772, July.
    10. Robinson, Leroy Jr. & Marshall, Greg W. & Stamps, Miriam B., 2005. "Sales force use of technology: antecedents to technology acceptance," Journal of Business Research, Elsevier, vol. 58(12), pages 1623-1631, December.
    11. Müller-Seitz, Gordon & Dautzenberg, Kirsti & Creusen, Utho & Stromereder, Christine, 2009. "Customer acceptance of RFID technology: Evidence from the German electronic retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 31-39.
    12. Ritu Agarwal & V. Sambamurthy & Ralph M. Stair, 2000. "Research Report: The Evolving Relationship Between General and Specific Computer Self-Efficacy—An Empirical Assessment," Information Systems Research, INFORMS, vol. 11(4), pages 418-430, December.
    13. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    14. Nawal Abdalla Adam, 2016. "An Empirical Investigation of the Impact of Technological Factors on Computer ¨C Based Information Systems (CBIS) Usage by Managers in Banking Sector in Sudan," Journal of Social Science Studies, Macrothink Institute, vol. 3(1), pages 12-22, January.
    15. Tsourela Maria & Roumeliotis Manos, 2017. "Technology-Based Services Adoption: A Comparison of the Major Applications," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-24, June.
    16. Jewan Singh & Vibhakar Mansotra, 2019. "Towards Development of an Integrated Cloud-Computing Adoption Framework — A Case of Indian School Education System," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 1-27, April.
    17. Sumeet Gupta & Haejung Yun & Heng Xu & Hee-Woong Kim, 2017. "An exploratory study on mobile banking adoption in Indian metropolitan and urban areas: a scenario-based experiment," Information Technology for Development, Taylor & Francis Journals, vol. 23(1), pages 127-152, January.
    18. El Barachi, May & Salim, Taghreed Abu & Nyadzayo, Munyaradzi W. & Mathew, Sujith & Badewi, Amgad & Amankwah-Amoah, Joseph, 2022. "The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort," Technology in Society, Elsevier, vol. 71(C).
    19. Leung, Louis & Chen, Cheng, 2019. "E-health/m-health adoption and lifestyle improvements: Exploring the roles of technology readiness, the expectation-confirmation model, and health-related information activities," Telecommunications Policy, Elsevier, vol. 43(6), pages 563-575.
    20. Leroux, Erick & Pupion, Pierre-Charles, 2018. "Factors of adoption of eco-labelling in hotel industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 194-209.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:aumajo:v:21:y:2013:i:3:p:137-146. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/australasian-marketing-journal/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.