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Exploring pilgrimage value by ZMET: The mind of Christian pilgrims

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  • Yoo, Jaeho
  • Choe, Yunseon
  • Lee, Gyehee

Abstract

Existing studies on pilgrimage have focused on rational perceptions in the motivation of pilgrims. Adopting Zaltman Metaphor Elicitation Technique (ZMET), a powerful photo-elicitation technique, this study delves deeper into both conscious and unconscious thoughts on pilgrimage values to uncover the metaphoric or non-literal expression of people with pilgrimage experiences among Korean practicing Protestants visiting Christian holy lands. Results of this study manifest four themes in pilgrimage values: spirituality, Biblical experience, emotional unity (koinonia), and novelty. The study presents meaningful implications for broadening the methodological horizons using ZMET to elicit pilgrimage values that lay dormant in the minds of pilgrims by detailed storytelling and meaningful metaphors and pictures in the pilgrimage context.

Suggested Citation

  • Yoo, Jaeho & Choe, Yunseon & Lee, Gyehee, 2022. "Exploring pilgrimage value by ZMET: The mind of Christian pilgrims," Annals of Tourism Research, Elsevier, vol. 96(C).
    • Handle: RePEc:eee:anture:v:96:y:2022:i:c:s0160738322001177
    DOI: 10.1016/j.annals.2022.103466
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    References listed on IDEAS

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    1. Buzinde, Christine N. & Kalavar, Jyotsna M. & Kohli, Neena & Manuel-Navarrete, David, 2014. "Emic understandings of Kumbh Mela pilgrimage experiences," Annals of Tourism Research, Elsevier, vol. 49(C), pages 1-18.
    2. Kyuri Baek & Yunseon Choe & Seungjae Lee & Gyehee Lee & Tae-Il Pae, 2022. "The Effects of Pilgrimage on the Meaning in Life and Life Satisfaction as Moderated by the Tourist’s Faith Maturity," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    3. Shuvam Chatterjee & Mrinalini Pandey, 2019. "Consumer satisfaction attribute mapping in hospitality industry through ZMET," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 20(1), pages 87-105.
    4. Johan Fourie & Jaume Rosselló & Maria Santana-Gallego, 2015. "Religion, Religious Diversity and Tourism," Kyklos, Wiley Blackwell, vol. 68(1), pages 51-64, February.
    5. Hughes, K. & Bond, N. & Ballantyne, R., 2013. "Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral," Tourism Management, Elsevier, vol. 36(C), pages 210-220.
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    2. Chuanming Sun & Guoxin Tan & Xingyu Chai & Haiqing Zhang, 2023. "Analysis on the Satisfaction of Public Cultural Service by Township Residents: A Qualitative Perspective," Sustainability, MDPI, vol. 15(9), pages 1-23, April.
    3. Yuhao Liu & Yunseon Choe, 2023. "Motivation-Based Segmentation of Tourist Shoppers to Hainan During COVID-19," SAGE Open, , vol. 13(3), pages 21582440231, September.
    4. Yunseon Choe & Jiyoon Lee & Gyehee Lee, 2022. "Exploring Values via the Innovative Application of Social Media with Parks Amid COVID-19: A Qualitative Content Analysis of Text and Images Using ATLAS.ti," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    5. Jaeho Yoo & Yunseon Choe & Soo-i Rim, 2022. "Risk Perceptions Using Urban and Advanced Air Mobility (UAM/AAM) by Applying a Mixed Method Approach," Sustainability, MDPI, vol. 14(24), pages 1-14, December.

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