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Affordances for tourism service design

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  • Tomej, Kristof
  • Xiang, Zheng

Abstract

This paper argues that the concept of affordance, which captures the relations between one's abilities and the properties of one's environment, can help in aligning the elements of a tourism service with intended service experiences. We start with a general review of its conceptual basis in ecological psychology and design research, and then elaborate on the concept's potential applications in the context of tourism service design. The application of an affordance-centred framework is illustrated through a case study which examined a group of tourists with and without visual impairment on a holiday to an international destination. Finally, we offer four propositions to guide the use of the affordance concept in tourism service design.

Suggested Citation

  • Tomej, Kristof & Xiang, Zheng, 2020. "Affordances for tourism service design," Annals of Tourism Research, Elsevier, vol. 85(C).
    • Handle: RePEc:eee:anture:v:85:y:2020:i:c:s0160738320301730
    DOI: 10.1016/j.annals.2020.103029
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    References listed on IDEAS

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    1. David Bowen, 2008. "Consumer thoughts, actions, and feelings from within the service experience," The Service Industries Journal, Taylor & Francis Journals, vol. 28(10), pages 1515-1530, December.
    2. Sundbo, Jon & Orfila-Sintes, Francina & Sorensen, Flemming, 2007. "The innovative behaviour of tourism firms--Comparative studies of Denmark and Spain," Research Policy, Elsevier, vol. 36(1), pages 88-106, February.
    3. Kristof Tomej, 2019. "Accessible and Equitable Tourism Services for Travelers with Disabilities: From a Charitable to a Commercial Footing," CSR, Sustainability, Ethics & Governance, in: Dagmar Lund-Durlacher & Valentina Dinica & Dirk Reiser & Matthias S. Fifka (ed.), Corporate Sustainability and Responsibility in Tourism, chapter 0, pages 65-78, Springer.
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    Cited by:

    1. Muaz Azinuddin & Muhammad Burhanuddeen Mohammad Nasir & Mohd Hafiz Hanafiah & Nur Shahirah Mior Shariffuddin & Mohd Khairul Amri Kamarudin, 2022. "Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    2. Tomej, Kristof & Duedahl, Eva, 2023. "Engendering collaborative accessibility through tourism: From barriers to bridges," Annals of Tourism Research, Elsevier, vol. 99(C).
    3. Zohreh (Zara) Zarezadeh & Pierre Benckendorff & Ulrike Gretzel, 2023. "Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics," Information Technology & Tourism, Springer, vol. 25(2), pages 235-257, June.
    4. Nestor Shpak & Oksana Muzychenko-Kozlovska & Maryana Gvozd & Włodzimierz Sroka, 2021. "Simulation of the Influence of External Factors on the Level of Use of the Regional Tourism Potential: A Practical Aspect," Administrative Sciences, MDPI, vol. 11(3), pages 1-17, August.
    5. Zhiming Deng & Pierre Benckendorff & Jie Wang, 2021. "Travel live streaming: an affordance perspective," Information Technology & Tourism, Springer, vol. 23(2), pages 189-207, June.

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