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Ambiguity tolerance and advertising effectiveness

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  • Li, Qian
  • Huang, Zhuowei(Joy)
  • Christianson, Kiel

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  • Li, Qian & Huang, Zhuowei(Joy) & Christianson, Kiel, 2017. "Ambiguity tolerance and advertising effectiveness," Annals of Tourism Research, Elsevier, vol. 63(C), pages 216-222.
    • Handle: RePEc:eee:anture:v:63:y:2017:i:c:p:216-222
    DOI: 10.1016/j.annals.2016.12.004
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    References listed on IDEAS

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    1. Hazen, Benjamin T. & Overstreet, Robert E. & Jones-Farmer, L. Allison & Field, Hubert S., 2012. "The role of ambiguity tolerance in consumer perception of remanufactured products," International Journal of Production Economics, Elsevier, vol. 135(2), pages 781-790.
    2. Schaninger, Charles M & Sciglimpaglia, Donald, 1981. "The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 208-216, September.
    3. Li, Qian & Huang, Zhuowei (Joy) & Christianson, Kiel, 2016. "Visual attention toward tourism photographs with text: An eye-tracking study," Tourism Management, Elsevier, vol. 54(C), pages 243-258.
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    Cited by:

    1. Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).

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