Ambiguity tolerance and advertising effectiveness
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DOI: 10.1016/j.annals.2016.12.004
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References listed on IDEAS
- Hazen, Benjamin T. & Overstreet, Robert E. & Jones-Farmer, L. Allison & Field, Hubert S., 2012. "The role of ambiguity tolerance in consumer perception of remanufactured products," International Journal of Production Economics, Elsevier, vol. 135(2), pages 781-790.
- Li, Qian & Huang, Zhuowei (Joy) & Christianson, Kiel, 2016. "Visual attention toward tourism photographs with text: An eye-tracking study," Tourism Management, Elsevier, vol. 54(C), pages 243-258.
- Schaninger, Charles M & Sciglimpaglia, Donald, 1981. "The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 208-216, September.
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Cited by:
- Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).
- Endy Marlina & Annisa Mu’awanah Sukmawati & Ratika Tulus Wahyuhana, 2024. "The Correlation Between Cultural Tourism Motivation and Tourism Tolerance," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-24, November.
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Keywords
Ambiguity tolerance; Perceived advertising effectiveness; Tourism photographs; Text;All these keywords.
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