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The application of netnography in tourism studies

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  • Mkono, Muchazondida
  • Markwell, Kevin

Abstract

•Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically User-Generated-Content.

Suggested Citation

  • Mkono, Muchazondida & Markwell, Kevin, 2014. "The application of netnography in tourism studies," Annals of Tourism Research, Elsevier, vol. 48(C), pages 289-291.
    • Handle: RePEc:eee:anture:v:48:y:2014:i:c:p:289-291
    DOI: 10.1016/j.annals.2014.07.005
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    References listed on IDEAS

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    1. Hsu, Shih-Yun & Dehuang, Ning & Woodside, Arch G., 2009. "Storytelling research of consumers' self-reports of urban tourism experiences in China," Journal of Business Research, Elsevier, vol. 62(12), pages 1223-1254, December.
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    Cited by:

    1. Buckley, Ralf & Westaway, Diane, 2020. "Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recovery," Annals of Tourism Research, Elsevier, vol. 85(C).
    2. Canavan, Brendan, 2020. "Let's get this show on the road! Introducing the tourist celebrity gaze," Annals of Tourism Research, Elsevier, vol. 82(C).
    3. Munar, Ana María & Meged, Jane W. & Bødker, Mads & Wiedemann, Cecilie Dam, 2021. "Existential walking," Annals of Tourism Research, Elsevier, vol. 87(C).
    4. Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016. "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1002-1010, July.
    5. Tavakoli, Rokhshad & Mura, Paolo, 2018. "Netnography in tourism – Beyond Web 2.0," Annals of Tourism Research, Elsevier, vol. 73(C), pages 190-192.
    6. Rangson Chirakranont & Sirijit Sunanta, 2021. "Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context," Sustainability, MDPI, vol. 13(18), pages 1-23, September.
    7. Jensen, Martin Trandberg & Scarles, Caroline & Cohen, Scott A., 2015. "A multisensory phenomenology of interrail mobilities," Annals of Tourism Research, Elsevier, vol. 53(C), pages 61-76.
    8. Chien, P. Monica & Ritchie, Brent W., 2018. "Understanding intergroup conflicts in tourism," Annals of Tourism Research, Elsevier, vol. 72(C), pages 177-179.
    9. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    10. Singh, Pallavi & Brown, David M. & Chelekis, Jessica & Apostolidis, Chrysostomos & Dey, Bidit L., 2022. "Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal," Journal of Business Research, Elsevier, vol. 141(C), pages 656-672.
    11. Mkono, Mucha, 2020. "Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller," Annals of Tourism Research, Elsevier, vol. 84(C).
    12. Carpenter, Kathie, 2015. "Childhood studies and orphanage tourism in Cambodia," Annals of Tourism Research, Elsevier, vol. 55(C), pages 15-27.
    13. Baka, Vasiliki, 2016. "The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector," Tourism Management, Elsevier, vol. 53(C), pages 148-162.
    14. Brooks, Caitlin & Soulard, Joelle, 2022. "Contested authentication: The impact of event cancellation on transformative experiences, existential authenticity at burning man," Annals of Tourism Research, Elsevier, vol. 95(C).
    15. Liu, Lijun & Cheng, Li & Qu, Xueying, 2023. "From existential anxiety to post-traumatic growth:," Annals of Tourism Research, Elsevier, vol. 99(C).

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