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The use of synthetic data in tourism

Author

Listed:
  • Viglia, Giampaolo
  • Adler, Susanne J.
  • Miltgen, Caroline Lancelot
  • Sarstedt, Marko

Abstract

•Large language models can support stimuli evaluation.•Synthetic data suits early research such as pretests; avoid it for main studies.•Prompt-tuning and fine-tuning improve large language model's responses.

Suggested Citation

  • Viglia, Giampaolo & Adler, Susanne J. & Miltgen, Caroline Lancelot & Sarstedt, Marko, 2024. "The use of synthetic data in tourism," Annals of Tourism Research, Elsevier, vol. 108(C).
    • Handle: RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963
    DOI: 10.1016/j.annals.2024.103819
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