IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2019-06-13.html
   My bibliography  Save this article

Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis

Author

Listed:
  • Amged Saleh Shkeer

    (Faculty of Economics and Management Science, Universiti Sultan Zainal Abidin, Malaysia.)

  • Zainudin Awang

    (Faculty of Economics and Management Science, Universiti Sultan Zainal Abidin, Malaysia.)

Abstract

One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perform instrument validation through Exploratory Factor Analysis (EFA). The questionnaire used in this study is adapted from two different studies: Bahloul (2011) and Al-Adamat (2015). It consists of of seven sub-constructs; after the questionnaire was distributed, 100 responses were collected to do the EFA. EFA was done for each construct separately. The results show that all of the seven constructs have one component or dimension, The factor loading for every item in each construct is greater than 0.6, Bartlett's Test of Sphericity was less than 0.05 for all the constructs, which is Significant (P-value

Suggested Citation

  • Amged Saleh Shkeer & Zainudin Awang, 2019. "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 87-97.
    • Handle: RePEc:eco:journ3:2019-06-13
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/8622/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/8622/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Zainudin Awang & Asyraf Afthanorhan & Mustafa Mamat, 2016. "The Likert scale analysis using parametric based Structural Equation Modeling (SEM)," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 4(1), pages 13-21, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Amauche Ehido & Zainudin Awang & Bahyah Abdul Halim & Chukwuebuka Ibeabuchi, 2020. "Establishing Valid and Reliable Measures for Organizational Commitment and Job Performance: An Exploratory Factor Analysis," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 7(2), pages 58-70.
    2. Ananthan Munisamy & Sheerad Sahid & Muhammad Hussin, 2022. "Socioeconomic Sustainability for Low-Income Households: The Mediating Role of Financial Well-Being," Sustainability, MDPI, vol. 14(15), pages 1-21, August.
    3. Julita Szlachciuk & Olena Kulykovets & Maciej Dębski & Adriana Krawczyk & Hanna Górska-Warsewicz, 2022. "The Shopping Behavior of International Students in Poland during COVID-19 Pandemic," IJERPH, MDPI, vol. 19(18), pages 1-19, September.
    4. Manal Mustafa Dehisat & Zainudin Awang, 2020. "Exploring Items and Developing Instrument for Measuring Organizational Performance among Small Medium Enterprises in Jordan," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 51-57.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cheng-Wen Lee & San-Jung Peng & Jan-Yan Lin, 2024. "The Role of Eco-Education in Shaping Consumer Behavior towards Green Purchasing," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(1), pages 1-9.
    2. Andrés Miniguano-Trujillo & Fernanda Salazar & Ramiro Torres & Patricio Arias & Koraima Sotomayor, 2021. "An integer programming model to assign patients based on mental health impact for tele-psychotherapy intervention during the Covid–19 emergency," Health Care Management Science, Springer, vol. 24(2), pages 286-304, June.
    3. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski & Barbara Rostecka, 2021. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife," Sustainability, MDPI, vol. 13(13), pages 1-22, July.
    4. Tong Tong & Azmawani Abd Rahman, 2022. "Effect of Innovation Orientation of High-Tech SMEs “Small and Mid-Sized Enterprises in China” on Innovation Performance," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    5. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
    6. Fawad Akhtar & Dr. Lal Muhammad & Dr. Mian Muhammad Waseem Iqbal, 2023. "Healthcare Professional’s Perception on Sehat Card Program in Khyber Pakhtunkhwa, Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 169-175.
    7. Giovanni Peira & Damiano Cortese & Giampiero Lombardi & Luigi Bollani, 2020. "Grass-Fed Milk Perception: Profiling Italian Consumer," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
    8. Koroma, Jonathan & Rongting, Zhou & Muhideen, Sayibu & Akintunde, Tosin Yinka & Amosun, Tunde Simeon & Dauda, Sahr James & Sawaneh, Ibrahim Abdulai, 2022. "Assessing citizens' behavior towards blockchain cryptocurrency adoption in the Mano River Union States: Mediation, moderation role of trust and ethical issues," Technology in Society, Elsevier, vol. 68(C).
    9. Umer Muhammad & Tahira Nazir & Najam Muhammad & Ahsen Maqsoom & Samina Nawab & Syeda Tamkeen Fatima & Khuram Shafi & Faisal Shafique Butt, 2021. "Impact of agile management on project performance: Evidence from I.T sector of Pakistan," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-24, April.
    10. Asyraf Afthanorhan & Zainudin Awang & Sharifah Fazella, 2017. "Perception of Tourism Impact and Support Tourism Development in Terengganu, Malaysia," Social Sciences, MDPI, vol. 6(3), pages 1-11, September.
    11. Satria Fadil Persada & Yogi Tri Prasetyo & Xabitha Vanessa Suryananda & Bahalwan Apriyansyah & Ardvin K. S. Ong & Reny Nadlifatin & Etsa Astridya Setiyati & Raden Aditya Kristamtomo Putra & Agung Purn, 2022. "How the Education Industries React to Synchronous and Asynchronous Learning in COVID-19: Multigroup Analysis Insights for Future Online Education," Sustainability, MDPI, vol. 14(22), pages 1-21, November.
    12. Amélia Maria Pinto Cunha Brandão & Hugo Eduardo Magalhães Barbedo, 2023. "Going (in)conspicuous: antecedents and moderators of luxury consumption," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 202-218, June.
    13. Tong Tong & Norzalina Binti Zainudin & Jingwen Yan & Azmawani Abd Rahman, 2023. "The Impact of Industry Clusters on the Performance of High Technology Small and Middle Size Enterprises," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
    14. Ashraf Ud Din & Imran Ur Rahman & Alejandro Vega-Muñoz & Ehsan Elahi & Guido Salazar-Sepúlveda & Nicolás Contreras-Barraza & Rakan Radi Alhrahsheh, 2023. "How Sustainable Transportation Can Utilize Climate Change Technologies to Mitigate Climate Change," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    15. Ruzita Abdul-Rahim & Siti Aisah Bohari & Aini Aman & Zainudin Awang, 2022. "Benefit–Risk Perceptions of FinTech Adoption for Sustainability from Bank Consumers’ Perspective: The Moderating Role of Fear of COVID-19," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
    16. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski, 2020. "Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?," Sustainability, MDPI, vol. 12(15), pages 1-18, July.

    More about this item

    Keywords

    Exploratory Factor Analysis; Marketing Information System; Decision-Making Process; Information technology;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2019-06-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.