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Exploring the Drivers and Nature of Corporate Social Responsibility Practice from an African Perspective

Author

Listed:
  • Aminu Ahmadu Hamidu

    (School of Management, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia)

  • Md Harashid Haron

    (School of Management, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia,)

  • Azlan Amran

    (Graduate School of Business, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia.)

Abstract

This paper explored the major drivers of corporate social responsibility (CSR) practice in Africa. In the process of explaining the nature of CSR it explained the evolutionary trend of CSR through the whole century and also touched on the CSR orientations and a recognized framework for determining the orientations through the four responsibilities or dimensions. The CSR orientations explained the priority accorded to some sets of activities representing the CSR practice of organizations in Africa from different literatures. The paper found out that CSR practice in Africa is determined by philanthropic responsibilities derived from cultural and religious practice in Africa. The practice of CSR as a strategy for achieving profitability, competitiveness, standard compliance, ethical and legal considerations, stakeholder management and engagement and achievement of sustainable development is less emphasized in the African context when compared to the western perspective of CSR practice.

Suggested Citation

  • Aminu Ahmadu Hamidu & Md Harashid Haron & Azlan Amran, 2016. "Exploring the Drivers and Nature of Corporate Social Responsibility Practice from an African Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 696-703.
  • Handle: RePEc:eco:journ3:2016-04-8
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Olatoye Ojo, 2009. "Nigeria: CSR as a Vehicle for Economic Development," Springer Books, in: Samuel O. Idowu & Walter Leal Filho (ed.), Global Practices of Corporate Social Responsibility, chapter 19, pages 393-433, Springer.
    3. Dunfee, Thomas W., 2006. "Do Firms with Unique Competencies for Rescuing Victims of Human Catastrophes Have Special Obligations? Corporate Responsibility and the Aids Catastrophe in Sub-Saharan Africa," Business Ethics Quarterly, Cambridge University Press, vol. 16(2), pages 185-210, April.
    4. Uwem E. Ite, 2004. "Multinationals and corporate social responsibility in developing countries: a case study of Nigeria," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(1), pages 1-11, March.
    5. Azlan Amran & A.K. Siti‐Nabiha, 2009. "Corporate social reporting in Malaysia: a case of mimicking the West or succumbing to local pressure," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 5(3), pages 358-375, July.
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    Cited by:

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    3. Anat Anaqie Zahidy & Shahryar Sorooshian & Zahidy Abd Hamid, 2019. "Critical Success Factors for Corporate Social Responsibility Adoption in the Construction Industry in Malaysia," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
    4. Aminu Ahmadu Hamidu & Md. Harashid Haron & Azlan Amran, 2017. "Incorporating Stakeholder Engagement, Financial Implications and Values in Corporate Social Responsibility: A Proposed Model from an African Context," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 247-253.
    5. Lance Wentzel & Julius Ayodeji Fapohunda & Rainer Haldenwang, 2023. "A Corporate Social Responsibility (CSR) Model to Achieve Sustainable Business Performance (SBP) of SMEs in the South African Construction Industry," Sustainability, MDPI, vol. 15(13), pages 1-28, June.
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    More about this item

    Keywords

    Corporate Social Responsibility; Corporate Social Responsibility Practice in Africa; Corporate Social Responsibility Drivers; Corporate Social Responsibility Orientations; Corporate Social Responsibility Pyramid;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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