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The Role Of Uncertainty Avoidance And Indulgence As Cultural Dimensions On Online Shopping Expenditure

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  • Emre Yýldýrým
  • Yusuf Arslan
  • Merve Türkmen Barutçu

    (Sakarya Üniversitesi)

Abstract

Cultural background affects human behaviors in many areas. One of these areas is e-commerce. In this study the effects of uncertainty avoidance (UAI) and indulgence (ING) as Hofstede’s cultural dimensions on online shopping expenditure (OSE) have been investigated. In this context, data from 54 countries by the year 2012 have been subjected to regression analysis. In accordance with the findings, it has been revealed that ING increases the OSE; conversely UAI decreases. Accordingly, it can be expressed the willingness of consumers to shop online increases in case of trust; but decreases in case of uncertainty and risk environment. One of the results occurs with this study is how attitudes towards online shopping change from culture to culture.

Suggested Citation

  • Emre Yýldýrým & Yusuf Arslan & Merve Türkmen Barutçu, 2016. "The Role Of Uncertainty Avoidance And Indulgence As Cultural Dimensions On Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 42-51, January.
    • Handle: RePEc:eas:buseco:v:4:y:2016:i:4:p:42-51
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    References listed on IDEAS

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    Cited by:

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    2. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    3. Norazrizal Aswad Abdul Rahman & Razamin Ramli*, 2018. "Identifying Important Criteria for Staff Productivity in Relation to Malaysian Cultural Values: A Comparative Review," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 1174-1179:6.
    4. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    5. Adam Novotny & Inez Szeberin & Sándor Kovács & Domicián Máté, 2022. "National Culture and the Market Development of Battery Electric Vehicles in 21 Countries," Energies, MDPI, vol. 15(4), pages 1-16, February.
    6. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).

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    More about this item

    Keywords

    uncertainty avoidance; indulgence; cultural dimension; online shopping; trust; risk;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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