IDEAS home Printed from https://ideas.repec.org/a/eas/buseco/v4y2016i4p42-51.html
   My bibliography  Save this article

The Role of Uncertainty Avoidance And Indulgence as Cultural Dimensions on Online Shopping Expenditure

Author

Listed:
  • Emre Yıldırım

    (Sakarya Ãœniversitesi)

  • Yusuf Arslan

    (Sakarya Ãœniversitesi)

  • Merve Türkmen Barutçu

    (Sakarya Ãœniversitesi)

Abstract

Cultural background affects human behaviors in many areas. One of these areas is e-commerce. In this study the effects of uncertainty avoidance (UAI) and indulgence (ING) as Hofstede?s cultural dimensions on online shopping expenditure (OSE) have been investigated. In this context, data from 54 countries by the year 2012 have been subjected to regression analysis. In accordance with the findings, it has been revealed that ING increases the OSE; conversely UAI decreases. Accordingly, it can be expressed the willingness of consumers to shop online increases in case of trust; but decreases in case of uncertainty and risk environment. One of the results occurs with this study is how attitudes towards online shopping change from culture to culture.

Suggested Citation

  • Emre Yıldırım & Yusuf Arslan & Merve Türkmen Barutçu, 2016. "The Role of Uncertainty Avoidance And Indulgence as Cultural Dimensions on Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 42-51, February.
    • Handle: RePEc:eas:buseco:v:4:y:2016:i:4:p:42-51
    DOI: 10.17740/eas.econ.2016.V4-04
    as

    Download full text from publisher

    File URL: https://eurasianacademy.org/index.php/busecon/article/view/691
    Download Restriction: no
    File URL: https://libkey.io/10.17740/eas.econ.2016.V4-04?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. V. Kumar & Trichy V. Krishnan, 2002. "Multinational Diffusion Models: An Alternative Framework," Marketing Science, INFORMS, vol. 21(3), pages 318-330, July.
    2. Frijns, Bart & Gilbert, Aaron & Lehnert, Thorsten & Tourani-Rad, Alireza, 2013. "Uncertainty avoidance, risk tolerance and corporate takeover decisions," Journal of Banking & Finance, Elsevier, vol. 37(7), pages 2457-2471.
    3. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    4. Agnar Sandmo, 1999. "Asymmetric Information and Public Economics: The Mirrlees-Vickrey Nobel Prize," Journal of Economic Perspectives, American Economic Association, vol. 13(1), pages 165-180, Winter.
    5. Andreas I. Nicolaou & D. Harrison McKnight, 2006. "Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use," Information Systems Research, INFORMS, vol. 17(4), pages 332-351, December.
    6. Ludwig Christian Schaupp & Lemuria Carter, 2010. "The impact of trust, risk and optimism bias on E-file adoption," Information Systems Frontiers, Springer, vol. 12(3), pages 299-309, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).
    2. Adam Novotny & Inez Szeberin & Sándor Kovács & Domicián Máté, 2022. "National Culture and the Market Development of Battery Electric Vehicles in 21 Countries," Energies, MDPI, vol. 15(4), pages 1-16, February.
    3. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    4. Norazrizal Aswad Abdul Rahman & Razamin Ramli*, 2018. "Identifying Important Criteria for Staff Productivity in Relation to Malaysian Cultural Values: A Comparative Review," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 1174-1179:6.
    5. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    6. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris & Thrassou, Alkis & Ghosh, Soumya Kanti, 2021. "Adoption of artificial intelligence-integrated CRM systems in agile organizations in India," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    2. Aladwani, Adel M. & Dwivedi, Yogesh K., 2018. "Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media," International Journal of Information Management, Elsevier, vol. 43(C), pages 261-272.
    3. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    4. Anil Kumar Thekkat & S. Victor Anandkumar, 2021. "Luxury Shopping Websites: The Impact of ‘Hygiene’ Design Factors on Trust and Distrust," FIIB Business Review, , vol. 10(3), pages 290-299, September.
    5. Ping Qing & Heng Huang & Amar Razzaq & Yifan Tang & Ming Tu, 2018. "Impacts of sellers’ responses to online negative consumer reviews: Evidence from an agricultural product," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(4), pages 587-597, December.
    6. Kamal Abubker Abrahim Sleiman & Lan Juanli & Hongzhen Lei & Ru Liu & Yuanxin Ouyang & Wenge Rong, 2021. "User Trust levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis," SAGE Open, , vol. 11(4), pages 21582440211, November.
    7. Christiane Bozoyan & Sonja Vogt, 2016. "The Impact of Third-Party Information on Trust: Valence, Source, and Reliability," PLOS ONE, Public Library of Science, vol. 11(2), pages 1-18, February.
    8. Chin, Amita Goyal & Harris, Mark A. & Brookshire, Robert, 2018. "A bidirectional perspective of trust and risk in determining factors that influence mobile app installation," International Journal of Information Management, Elsevier, vol. 39(C), pages 49-59.
    9. Amita Goyal Chin & Mark A. Harris & Robert Brookshire, 2022. "An Empirical Investigation of Intent to Adopt Mobile Payment Systems Using a Trust-based Extended Valence Framework," Information Systems Frontiers, Springer, vol. 24(1), pages 329-347, February.
    10. Hasan Zahid & Badariah Haji Din, 2019. "Determinants of Intention to Adopt E-Government Services in Pakistan: An Imperative for Sustainable Development," Resources, MDPI, vol. 8(3), pages 1-25, July.
    11. Heiko Moryson & Guido Moeser, 2016. "Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 14-32, February.
    12. Venugopal Gopalakrishna-Remani & Robert Paul Jones & Kerri M. Camp, 2019. "Levels of EMR Adoption in U.S. Hospitals: An Empirical Examination of Absorptive Capacity, Institutional Pressures, Top Management Beliefs, and Participation," Information Systems Frontiers, Springer, vol. 21(6), pages 1325-1344, December.
    13. Uttara M. Ananthakrishnan & Beibei Li & Michael D. Smith, 2020. "A Tangled Web: Should Online Review Portals Display Fraudulent Reviews?," Information Systems Research, INFORMS, vol. 31(3), pages 950-971, September.
    14. Toufaily, Elissar & Pons, Frank, 2017. "Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 58-69.
    15. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    16. Wang, Chao & Lim, Ming K & Zhao, Longfeng & Tseng, Ming-Lang & Chien, Chen-Fu & Lev, Benjamin, 2020. "The evolution of Omega-The International Journal of Management Science over the past 40 years: A bibliometric overview," Omega, Elsevier, vol. 93(C).
    17. Rajdeep Grewal & Murali Chandrashekaran & F. Robert Dwyer, 2008. "Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance," Marketing Science, INFORMS, vol. 27(5), pages 886-902, 09-10.
    18. Ho, Kung-Cheng & Yen, Huang-Ping & Lu, Canyi & Lee, Shih-Cheng, 2023. "Does information disclosure and transparency ranking system prevent the default risk of a firm?," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 1089-1105.
    19. Mario Silic & Andrea Back, 2016. "The Influence of Risk Factors in Decision-Making Process for Open Source Software Adoption," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 151-185, January.
    20. Dumpe Maira, 2015. "Online Marketing Issues of Real Estate Companies: A Case of Latvia," Baltic Journal of Real Estate Economics and Construction Management, Sciendo, vol. 3(1), pages 130-139, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eas:buseco:v:4:y:2016:i:4:p:42-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kutluk Kagan Sumer (email available below). General contact details of provider: https://www.eurasianacademy.org/index.php/busecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.