Identifying Important Criteria for Staff Productivity in Relation to Malaysian Cultural Values: A Comparative Review

Malaysia is going towards being a developed country. One of the major benchmark for this is the capability of Malaysia to be a significant place for traders and investors. To achieve this, every company and corporate members in Malaysia has to play their roles to create a harmony environment to attract traders and investors. This can be done by focusing to improve the productivity of the company where this directly relates to staff’s productivity. There are a lot of physical attributes that can be used as a benchmark for productivity such as ability to gain profit and to initiate an innovation of a company, as well as their contribution to the society. Our research involves to two parts; 1. developing framework to identify important criteria from national cultural values involved and 2. to identify the key criteria involved quantitatively. Both parts are important, however, in this paper, we intend to focus on the framework development and the second part will be published separately in the future. For this purpose, some literature surveys and reviews is conducted and analysis is made. A comparative review between criteria is performed to identify which criteria are effective in driving staff productivity. To add on, a hierarchical model for finding the weights for measuring the importance is developed for future reference.