The Influence of Motivational Factors on the Romanian Passenger Car Consumer Behavior after the Start of the Current Economic Crisis – an Explorative Study
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References listed on IDEAS
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Levy, Sidney J., 2005. "The evolution of qualitative research in consumer behavior," Journal of Business Research, Elsevier, vol. 58(3), pages 341-347, March.
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- Madalina Balau, 2012. "Symbolic and Affective Motivations Involved in the Purchase Decisions of Consumers," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 5(5), pages 56-64, October.
- Madalina Ariton (Balau), 2013. "A Theoretical Framework for Integrating Symbolic and Affective Motivations in the Purchase Decisions of Romanian Car Consumers," EuroEconomica, Danubius University of Galati, issue 2(32), pages 119-125, September.
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Keywords
consumer behavior; motivational factors; passenger cars.;All these keywords.
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