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The Trends and their Impact on Fishery Products Safety and Quality

Author

Listed:
  • Gheorghe Adrian ZUGRAVU

    (Dunarea de Jos University of Galati, Romania)

  • Maria Magdalena TUREK RAHOVEANU

    (Dunarea de Jos University of Galati, Romania)

Abstract

The paper follows two main objectives: to understand consumers’ perception of safety and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers.

Suggested Citation

  • Gheorghe Adrian ZUGRAVU & Maria Magdalena TUREK RAHOVEANU, 2012. "The Trends and their Impact on Fishery Products Safety and Quality," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 87-94.
    • Handle: RePEc:ddj:fserec:y:2012:p:87-94
    as

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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
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