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Das Chamäleon-Modell als Erklärungsmuster für die Organisationsstrukturen von Unternehmerfamilien

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  • Rena Haftlmeier-Seiffert
  • Sven Cravotta

Abstract

Offensichtlich sind es die Unternehmerfamilien, die ihrem Familienunternehmen eine besondere wirtschaftliche Stabilität verleihen. Dies ist allerdings nur möglich, wenn sie sicherstellen, dass sie stets handlungs- und entscheidungsfähig sind. Die hier verfolgte Forschungsfrage lautet deshalb: Wie organisieren Unternehmerfamilien ihre Entscheidungsfähigkeit? Das Chamäleon-Modell zeigt, dass bei Unternehmerfamilien verschiedene Organisationsformen latent vorhanden sind. Diese werden flexibel eingesetzt, je nachdem, was zielführend ist, um schnell zu tragfähigen Entscheidungen zu gelangen. D.h. die Unternehmerfamilienorganisation wechselt also ihre explizite Organisationsform wie ein Chamäleon die Farbe. Das Chamäleon-Modell wurde aus einer multiplen Fallstudie entwickelt, bei der vier traditionsreiche Unternehmerfamilien intensiv untersucht wurden. / Apparently, it is the family that grants outstanding economic stability to the family business. However, this is only possible, if the family ensures to be always capable of acting and of making decisions. This leads us to the following research question: How do entrepreneurial families organize their decision-making ability? The Chameleon Model shows, that there are different types of organization latent available for entrepreneurial families. These are used flexibly, depending on what is leading to quick and stable decisions. That is to say, the entrepreneurial family organization changes the explicit organization form like a chameleon the colour. The Chameleon Model was developed from a multiple case study, analyzing four traditional entrepreneurial families in depth.

Suggested Citation

  • Rena Haftlmeier-Seiffert & Sven Cravotta, 2019. "Das Chamäleon-Modell als Erklärungsmuster für die Organisationsstrukturen von Unternehmerfamilien," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 67(1), pages 1-34.
  • Handle: RePEc:dah:aeqzfk:v67_y2019_i1_q1_p1-34
    DOI: 10.3790/zfke.67.1.1
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    References listed on IDEAS

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