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Proposed Model for Investigating Relationships between Vision Components and Business Unit Performance

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  • Kantabutra, Sooksan
  • Avery, Gayle C.

Abstract

Leaders are widely exhorted to employ visions, yet surprisingly little research has been conducted on what constitutes an “effective” vision. A research model is proposed for investigating relationships between vision components, and business unit performance as measured by employee and customer satisfaction. The model, expressed both graphically and as three propositions, proposes that vision attributes of brevity, clarity, abstractness, challenge, future orientation, stability, and desirability, plus vision content relating to employee and customer satisfaction, can directly affect performance. However, the model also predicts indirect effects on performance mediated by six realization factors and two intervening variables.

Suggested Citation

  • Kantabutra, Sooksan & Avery, Gayle C., 2002. "Proposed Model for Investigating Relationships between Vision Components and Business Unit Performance," Journal of Management & Organization, Cambridge University Press, vol. 8(2), pages 22-39, January.
    • Handle: RePEc:cup:jomorg:v:8:y:2002:i:02:p:22-39_00
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    Cited by:

    1. Jeffrey M. Pollack & Jon C. Carr & Andrew C. Corbett & Crystal L. Hoyt & Franz W. Kellermanns & Bradley L. Kirkman & Corinne Post, 2020. "Contextual and Interactional Approaches to Advancing Leadership and Entrepreneurship Research," Journal of Management Studies, Wiley Blackwell, vol. 57(5), pages 915-930, July.
    2. Nidaul Izzah & Samsudin & Supriyono, 2020. "The Role of Motivation and Leadership Style in Improving the Quality of Employee Performance in Covid-19 Pandemic Period: A Case study of Private Universities in Jakarta," Technium Social Sciences Journal, Technium Science, vol. 13(1), pages 320-333, November.
    3. Sooksan Kantabutra, 2023. "What do We Know about Vision? A Sustainability Lens," Sustainability, MDPI, vol. 15(10), pages 1-27, May.
    4. Dermol Valerij, 2012. "Relationship Between Mission Statement and Company Performance," Scientific Annals of Economics and Business, Sciendo, vol. 59(1), pages 321-336, July.
    5. Fenwick Jing & Gayle Avery & Harald Bergsteiner, 2014. "Enhancing performance in small professional firms through vision communication and sharing," Asia Pacific Journal of Management, Springer, vol. 31(2), pages 599-620, June.

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