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Evaluating the impact of corporate social responsibility programs on consumers

Author

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  • Smith, Victoria
  • Langford, Peter

Abstract

This paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.

Suggested Citation

  • Smith, Victoria & Langford, Peter, 2009. "Evaluating the impact of corporate social responsibility programs on consumers," Journal of Management & Organization, Cambridge University Press, vol. 15(1), pages 97-109, March.
    • Handle: RePEc:cup:jomorg:v:15:y:2009:i:01:p:97-109_00
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    Citations

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    Cited by:

    1. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    2. Yuan‐Shuh Lii & Kuang‐Wen Wu & May‐Ching Ding, 2013. "Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(1), pages 15-28, January.
    3. Patrick Elf & Amy Isham & Birgitta Gatersleben, 2021. "Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1037-1050, February.
    4. Lixin Shen & Kannan Govindan & Madan Shankar, 2015. "Evaluation of Barriers of Corporate Social Responsibility Using an Analytical Hierarchy Process under a Fuzzy Environment—A Textile Case," Sustainability, MDPI, vol. 7(3), pages 1-22, March.
    5. Monika Belhaj & Rita Lankauskienė & Živilė Gedminaitė-Raudonė, 2024. "Not Exactly Jumping on the Green Bandwagon: The Lithuanian Hospitality Scene," Sustainability, MDPI, vol. 16(21), pages 1-19, October.
    6. Öberseder, Magdalena & Schlegelmilch, Bodo B. & Murphy, Patrick E., 2013. "CSR practices and consumer perceptions," Journal of Business Research, Elsevier, vol. 66(10), pages 1839-1851.
    7. Magdalena Öberseder & Bodo Schlegelmilch & Verena Gruber, 2011. "“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions," Journal of Business Ethics, Springer, vol. 104(4), pages 449-460, December.
    8. Heather Stewart & Rod Gapp, 2014. "Achieving Effective Sustainable Management: A Small‐Medium Enterprise Case Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(1), pages 52-64, January.
    9. Grimmer, Martin & Bingham, Timothy, 2013. "Company environmental performance and consumer purchase intentions," Journal of Business Research, Elsevier, vol. 66(10), pages 1945-1953.
    10. Alexia Gaudeul & Katharina Gangl & Oliver Kirchkamp & Louisa Kulke, 2024. "The impact of ethical feedback on moral emotions and managerial behavior: a labor market experiment," Jena Economics Research Papers 2024-002, Friedrich-Schiller-University Jena.
    11. Victoria Smith & Peter Langford, 2011. "Responsible or redundant? Engaging the workforce through corporate social responsibility," Australian Journal of Management, Australian School of Business, vol. 36(3), pages 425-447, December.

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