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Influencia del nivel de avance educativo y el género en la toma de decisiones financieras: una aproximación desde la Prospect Theory

Author

Listed:
  • Rogelio Ladrón de Guevara Cortés
  • Alina Gómez Mejía
  • Víctor Peña Vargas
  • Rosa Marina Madrid Paredones

Abstract

Las finanzas comportamentales retan los supuestos de racionalidad en la toma de decisiones financieras, pues asumen que la forma en la cual se presenta la información determina la decisión. El objetivo de esta investigación es estudiar la influencia de aspectos como el nivel de avance educativo y el género en la toma de decisiones financieras. Para esto, se replica el experimento seminal de Kahneman y Tversky (1979) en 600 estudiantes de una universidad colombiana. La información recolectada se analiza incluyendo: a) el contraste de independencia χ2, b) el test no-paramétrico Kruskal-Wallis y c) el test no-paramétrico Mann-Whitney. Los resultados muestran la aplicación de la Prospect Theory en la toma de decisiones financieras y revela una independencia de las decisiones en función de las variables de agrupación utilizadas. También se encontró que las mujeres tienen una mayor aversión al riesgo y que el nivel de avance en la educaciónno influye en las decisiones financieras.

Suggested Citation

  • Rogelio Ladrón de Guevara Cortés & Alina Gómez Mejía & Víctor Peña Vargas & Rosa Marina Madrid Paredones, 2020. "Influencia del nivel de avance educativo y el género en la toma de decisiones financieras: una aproximación desde la Prospect Theory," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 12(1), pages 19-54, June.
    • Handle: RePEc:col:000443:018471
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    References listed on IDEAS

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    3. Caterina Cruciani, 2017. "Investor Decision-Making and the Role of the Financial Advisor," Springer Books, Springer, number 978-3-319-68234-1, October.
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    More about this item

    Keywords

    decisiones financieras; género; nivel educativo; racionalidad; riesgo; teoría prospectiva.;
    All these keywords.

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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